Absolut Vodka
Date de publication :
17/09/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
19 pages
Sommaire :
Sommaire
- Company overview: V&S
- Absolut Vodka : the story
- Absolut overview figure
- The beverage market
- Changes and context
- Absolut product
Résumé :
absolut vodka is one of the famous brands of V&S absolut Spirits, a branch of the Vin &Spirits group. V&S is the third most important alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's drinks industry. Vin & Sprit reported sales of SEK 9.8bn ($1.3bn) in 2005. In addition to absolut and other vodkas, it has responsibility for international brands Plymouth Gin and Cruzan Rum, the latter acquired in 2005. Vin & Sprit is also Scandinavia's biggest marketer of spirits and wine with a substantial portfolio of brands including Aalborg, Gammel Dansk and Poland's Luksusowa vodka. It distributes Penfolds, Oak Village, Mouton Rothschild, Torres and other wines in the region.
Nowadays, absolut vodka is still produced only in Sweden, in the small town of Ahus, ans then exported worldwide. absolut vodka is sold in 125 countries and is in the top 10 of the world most important spirits brands. Meanwhile, absolut's latest growth spurt has come from improved distribution in newer markets. In 2001, absolut's owners, government-controlled company Vin & Sprit, became a partner in Maxxium, a distribution joint venture with Jim Beam Brands, Highland Distillers and Remy-Cointreau. At the same time, North American distribution was consigned to FutureBrands, a joint venture with Jim Beam.
Nowadays, absolut vodka is still produced only in Sweden, in the small town of Ahus, ans then exported worldwide. absolut vodka is sold in 125 countries and is in the top 10 of the world most important spirits brands. Meanwhile, absolut's latest growth spurt has come from improved distribution in newer markets. In 2001, absolut's owners, government-controlled company Vin & Sprit, became a partner in Maxxium, a distribution joint venture with Jim Beam Brands, Highland Distillers and Remy-Cointreau. At the same time, North American distribution was consigned to FutureBrands, a joint venture with Jim Beam.
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