Accenture : les 5 dimensions culturelles de Geert Hofstede

Étude de cas Entreprises & gestion Management organisation

Date de publication :

26/07/2008

Langue :

Anglais

Format :

.doc

Nombre de pages :

14 pages

Niveau :

avancé

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Sommaire :

Sommaire

Accenture: the growth of a global leader
1. Accenture is an American management consulting, technology and outsourcing company
2. Accenture is an international company
Accenture and the cultural dimension
1. The internal Accenture organization
2. Accenture and the 5 cultural dimensions

Résumé :

The main change of our century is that local markets are not big enough for industry willing to be more than rentable. The future of any company that wants to be bigger than its competitors is to go internationally. Selling a product won't be the harder things that company will have to face while going internationally but the cultural adaptation will be one of the hardest things. There are different kinds of adaptation, the product adaptation, the administrative and law adaptation, and the cultural adaptation that can be the one where facing a client as the one while creating a subsidiary somewhere.
In this report we will study the cultural adaptation basing our analysis on the 5 cultural dimensions of geert hofstede. These 5 dimensions come from an analysis done by geert hofstede while working at IBM and trying to understand the employees' attitudes at IBM worldwide. Even if we will go through more details during the analysis it is from now important to know that the 5 cultural dimensions of geert hofstede help individuals and companies to understand, analyse and compare the culture of different countries.
To support our analysis we will look at the accenture strategy towards international markets. How did they become one of the leader in their sector, and how they managed do be also present everywhere in the world. I have chosen this company first because of its industry, the management of human, but also because I had access to the internal information thanks to a friend.
Therefore, the first part will help the reader understand the environment of accenture, its values, motivation and the most important its work and organization. We will also focus on the international strategy and organization, and the choices they have made concerning their international strategic groups. The second part will focus on the 5 cultural dimensions and how accenture have used them or met them through their international development how these dimensions have lead to accenture international success.