Accor
9.95€
étude de cas
publié le 18/08/2008
avis client : non évalué
niveau : expert
consulté 1 fois
Résumé
For more than 40 years, accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers.
In Hospitality, accor’s ambition is to be the world leader in economy and midscale hotels and a major player in the upscale segment, with a portfolio of powerful, easy-to-identify brands. These brands are now federated under the accor Hospitality banner.
accor Services designs, develops and manages innovative solutions that improve the performance of corporate and public institution customers thanks to easy-to-use products that cover a growing range of needs. accor services is the world’s leading issuer of service vouchers.
In this report, we will first make an executive summary with the key points and the key figures of the company accor.
Then we will make a brief presentation of the company and of the 2006 annual report.
We will also talk about the management of the group accor, that is to say the way the company is lead, its strategy and all the ensuing risks and problems.
Then in order to understand as well as possible the current situation of accor, we will make a financial analysis on analysing the performance and the balance sheet of the company (with the calculations of ratios).
Lastly we will present some recommendations and estimates which should be taken in consideration by accor in order to improve its way to do business.
In Hospitality, accor’s ambition is to be the world leader in economy and midscale hotels and a major player in the upscale segment, with a portfolio of powerful, easy-to-identify brands. These brands are now federated under the accor Hospitality banner.
accor Services designs, develops and manages innovative solutions that improve the performance of corporate and public institution customers thanks to easy-to-use products that cover a growing range of needs. accor services is the world’s leading issuer of service vouchers.
In this report, we will first make an executive summary with the key points and the key figures of the company accor.
Then we will make a brief presentation of the company and of the 2006 annual report.
We will also talk about the management of the group accor, that is to say the way the company is lead, its strategy and all the ensuing risks and problems.
Then in order to understand as well as possible the current situation of accor, we will make a financial analysis on analysing the performance and the balance sheet of the company (with the calculations of ratios).
Lastly we will present some recommendations and estimates which should be taken in consideration by accor in order to improve its way to do business.
Sommaire
- Abstract
- Executive Summary
- Key points
- Key figures
- Introduction / Background
- Presentation of the company Accor
- Presentation of the annual report
- The management of the company
- Human resources
- The risk management
- The corporate strategy
- Financial analysis
- Analysis of the performance
- Analysis of the balance sheet
- Recommendations and estimates
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