ADMR: l'association du service à domicile

Étude de cas Marketing & marques Marketing des services

Date de publication :

13/11/2007

Langue :

Anglais

Format :

.doc

Nombre de pages :

7 pages

Niveau :

expert

Consulté :

2 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Services
My reason for selecting this organisation
Particular issues in terms of services marketing
Marketing Mix
1. Product elements
2. Place, Cyberspace and time
3. Process
4. Productivity and Quality
5. People
6. Promotion and Education
7. Physical Evidence
8. Price
Main challenges and opportunities facing the organisation in the next five years
1. Market
2. Competition
3. Increased demand
4. Employment creation
Improvements the organisation can make to its marketing
1. Enrolment
2. Communication
3. Information
4. Facilities
5. Organisation

Résumé :

admr intervenes in four main fields:

Assistance in daily life: After an accident, or because of a handicap or age, some people need help: housework, shopping, domicile care, meal portage, small childhood reception, temporary lodging.

Socio-educational action: To help families in social, educational, and material difficulties, admr relies on the TISF's (technicians of social and domestic intervention) know-how.

Health: admr favours prevention, quality and care in long-term and the setting up of complementary services. Its experience in services management of nurse cares at home and of care centres, allows itself to develop hospitalization structures at home today.

Local development: admr lends its support to the local development: improvement of quality of life, jobs creation, maintenance of people in the country, contribution to the town and country planning. This knowledge and this experience make admr a sought-after and appreciated partner of the local authorities.