Advertising influence on impulsive buying
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22 word format
document in english
marketing
presentation
date published 11/07/2006
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level : Expert
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SummaryIn this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are they related to each other and what kind of relationship do these factors have? The second paragraph, managerial relevance, will explain why this thesis is written and to whom it can be interesting, such as for companies and for other researchers who will use this study for further research. The third paragraph, the academic relevance, arguments to what the reason and the relevance are of the chosen topic
Table of Contents
- Impulsive buying behaviour
- Descriptions of impulse buying
- Conceptual background
- Factors that influence impulse buying
- Advertising
- Conceptual background
- Types of advertising
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