Airbus, A380

Étude de cas Économie & marchés Économie générale

Date de publication :

29/08/2006

Langue :

Anglais

Format :

.pdf

Nombre de pages :

41 pages

Niveau :

avancé

Consulté :

15 fois

Avis client :

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Characteristics of airbus.
1. Presentation of airbus.
2. History.
3. Market structure.
4. Operations.
Strategy.
1. Strategy.
2. Marketing.
3. Competition.
A 380.

Résumé :

airbus is one of the world's two leading suppliers of commercial aircraft of more than 100 seats. Its market share of annual deliveries worldwide has grown from 15% in 1990 to 52% in 2003. At December 31, 2003, its backlog of orders (1,454 aircraft) stood at 52% of total worldwide backlog. After accounting for cancellations, net order intake for 2003 was 254 aircraft. In 2003, the airbus division of EADS earned revenues of € 19 billion, representing 61% of EADS total revenues. Based on deliveries in 2003, airbus was the largest supplier of commercial aircraft in the world, surpassing its rival Boeing for the first time. Since it was founded in 1970 up to the end of December 31, 2003, airbus has received orders for 4,886 aircraft from 186 customers around the world. Several factors have contributed to the success of airbus: its portfolio of modern aircraft, its consistent technological innovation, its stable pool of highly skilled employees and its concept of aircraft "families" that offer customers cost savings in crew training, maintenance and supply for their fleets of different sized airbus aircraft. In addition, Management believes that the international composition of airbus represents a competitive advantage in the global marketplace. The airbus group is jointly owned by EADS (80%) and BAE SYSTEMS (20%); the Head of EADS' airbus Division acts as airbus' President and Chief Executive Officer, echoing EADS' effective management control over its operations.