Airbus vs Boeing – une analyse commerciale de la bataille

The economies of the European Union and of the United States are becoming more intertwined and interdependent. One can state that this far-reaching and powerful development has driven both economies even further towards an open and integrated transatlantic market place. Businesses on both sides of the Atlantic invest and produce overseas much more than they export from their national boarders. The EU-US economic relationship is not only vital to the health of the global economy but it also directly supports almost 12 million jobs (http://europa.eu.int).

Considering the importance of the EU-US bilateral economic relations one might suggest that potential conflicts between the two economic powers are handled with great care. Indeed, this has been the case after the quick recovery of Europe's economy after World War II and a strong transatlantic relationship prevailed during these years. However, the European economic unification process that took place since the treaty of Rome in 1957 came along as well with the European wish to establish a strong airline consortium, which would be able to compete with the few dominant US aircraft manufacturers at this time.