Alumni Magazines: Content Contention
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date published 05/09/2007
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SummaryAlumni magazines have long been a source of debate among both their producers and receivers. What information should they include, and what is their real purpose? For the institutions that produce them, they are usually considered a way to interest potential donors, and raise awareness of events in the university community. However, due to the need most schools have for money, institution administrators tend to focus the magazine on the financial aspects, with articles on donors, new buildings, and financial committees. Editors must fight against this trend and maintain reader interest by including more general interest articles about research, the arts, and the lives of alumni.
Table of Contents
- Alumni magazines have long been a source of debate among both their producers and receivers
- While fundraising has always been particularly necessary for private universities, even public schools are feeling the pressure as the need to compete against other state institutions increases
- In 1998 an incident raised awareness of the specific issues between editorial and institutional ideas on alumni magazine production
- As a result of the strict controls applied by institutions about the content allowable in their alumni publications, a number of colleges have begun independent magazines
- It is clear that alumni magazines are a fertile battleground between editorial and fundraiser's interests
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