« This study hopes to explore the correlation between self monitoring and feelings towards diversity in terms of both colorblindness and multiculturalism. ...» Document abstract
$3.95
4 word format
Language : english
psychology
case study
date published
21/04/2008
review : not yet assessed
level : General public
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SummaryToday we live in a world that undeniably diverse, especially in the United States of America. We strive to have a peaceful coexistence of diverse ethnic groups, as we embrace our similarities yet still hold our differences close. Historically, the United States has had to deal with many issues of racism and ethnic diversity, as immigrance has taken place which has been chosen or forced for many people. Now, we currently hold a heightened awareness of diversity, and start a discussion of how to approach ethnic diversity. Many feel that we should hold a “colorblind” view, where all should be seen as equal, regardless of race, color, sex, or creed, while others feel that we should approach things with a more “multicultural” view point in which we embrace our differences. Our views on diversity also may be influenced by our levels of self monitoring, the degree to which we watch out our own internal actions. This study hopes to explore the correlation between self monitoring and feelings towards diversity in terms of both colorblindness and multiculturalism.
« if it converts them into `self interest', that giving, voluntary activities, supplier diversity, and other Shell' s operations (Exploration and Production, Oil ...» Document abstract
$9.95
36 word format
Language : english
business strategy
presentation
date published
27/07/2006
review : not yet assessed
level : Expert
requested 34 times
SummaryCorporate philanthropy has been common for the last 50 years. After the mid 1990’s companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what is the return on the contributions companies make in philanthropy? This thesis investigates the return on corporate philanthropy for companies, and how this return can be maximized. The literature on corporate philanthropy is discussed. In chapter 5 this theory is compared with the philanthropy program of Shell. It can be concluded that the philanthropy program of Shell corresponds to strategic corporate philanthropy as discussed in the theory. Return on philanthropy can be maximized when consumer loyalty, reputation and employee commitment are enhanced. Besides, cooperation with other organizations, international character and duration of the program influence the return on corporate philanthropy.
Table of Contents- What is corporate philanthropy?
- Introduction
- Definition
- Philanthropic contributions
- Philanthropy and Strategy
- Strategic corporate philanthropy and marketing
- Philanthropy as investment
- What is the return on corporate philanthropy?
- Introduction
- Intangible and tangible returns
- How to maximize the return on corporate philanthropy
- Theoretical framework
- Shell and corporate philanthropy
- Introduction
- Research Method
- Shell and corporate philanthropy
- Do theory and practice match?
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