Analyse de H&M

Étude de cas Marketing & marques Marketing mode

Date de publication :

10/09/2007

Langue :

Anglais

Format :

.pdf

Nombre de pages :

20 pages

Niveau :

expert

Consulté :

3 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

9,95 € Ajouter au panier

Sommaire :

Sommaire

Comparing the companies
1. Choosing the companies for a good comparison
2. Analyzing the companies with the square model
3. Comparing the structure of the assets
Analyzing H&M with the triangle model
Business concept
1. H&M's business concept
2. From idea to store
3. Design and buying
4. Collections created with the customer in focus
5. One team for each concept
6. Mix of basics, current fashion and trend garments
7. The right lead time for each item
8. Fast and efficient logistics flows
Fast Fashion Strategy
Ownership
1. A family-owned company
2. Releasing information
Real Estates
1. Leasing store premises
2. Best business location principle and suppliers
Risk management
1. Fashion risk
2. Financial risk
Social responsibility
Forecast
1. Knowing and analyzing the market
2. H&M growth target

Résumé :

In our previous paper we analyzed H&M with the square model. We discover that this company seems to be a real success story and look like so perfect. Now we are going in more details and try to find why and in which way this company has managed to build a such image. We will also provide an analysis of H&M using the triangle model, hoping that it will bring some answers to the reasons of H&M's success.