Analyse de l’industrie automotrice européenne au travers de la poussée des voitures japonaises afin de souligner les tendances principales des stratégies pour l’avenir de l’automobile

Étude de marché Entreprises & gestion Stratégie

Date de publication :

05/04/2007

Langue :

Anglais

Format :

.doc

Nombre de pages :

26 pages

Niveau :

expert

Consulté :

4 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Toyota case study
1. Literature Review
2. Research methodology and objectives or hypothesis
3. Research Findings
4. Research Analysis
5. Limitations of the case study
6. Conclusion of the case study
Explanations of the automotive industry in UK and compare to the Japanese
1. Why the world's leading vehicle have long seen the UK as an important location as an important location
2. Comparison between Japanese and UK auto industries
Major trends for the future
1. The automotive industry in Eastern Central Europe
2. New energy engines

Résumé :

It is the truth: the world's automobile market is changing. In fact it is catching up to globalization: few brands are coming into the new markets and getting market shares. This phenomenon can be seen especially from the Asian market: Japanese, Korean, Chinese and Indian constructors are establishing with European and American automobile markets. Japanese constructors such as Toyota were the first to establish a connection with others parts of the world. Today, the company will become to be the world's first automobile constructor overtaking General Motors.

Automotive industry has long seen UK as an important location. Many constructors have set up production base in UK such as PSA, Toyota or Ford. The Asian, American and European constructors coming prove UK has become a major place in automotive industry. However, the Automotive Industry in Eastern Central Europe is becoming an attractive place for this sector.

There is another reality: the pollution is increasing. Thus citizens must to reduce their energy consumption and firms must incorporate a sustainable development policy. In fact, Kyoto protocol and the European commission include environmental expectations concerning the preservation of the environment. In the same time constructors are developing new energies engines in order to reduce petrol consumption.

I have lived for one year in England and I would like to work for my future life in the automotive industry that's constantly innovating. Development innovation is increasing and new energy engines are marketed: what will the new major automobile trends be within the European market? First it is interesting in accordance with my professional project to analyse the corporate strategy that can set up a Japanese car maker such as Toyota into this market. The Toyota case study and my nine months journey in England enables to emphasize the UK and Japanese automotive industry and compare them. Finally I will describe the major trends that will be introducing within Europe in the future.