Analyse de la réussite de la société Apple
Date de publication :
05/05/2008
Langue :
Anglais
Format :
.doc
Nombre de pages :
13 pages
Sommaire :
Sommaire
- Historical analysis
- Current strategy and objectives
- The Packaging
- The Customer Service
- Innovation and Strategy
- Apple Pricing Strategy
- Customer Expectation Versus The Delivered Quality
- Value, Product uniqueness and suitability
- Value, Product uniqueness and suitability
Résumé :
apple business success analysis (titre original)
In this world surrounded by technology and computing, largely dominated by Microsoft, apple had arrived to gain market shares years after years representing actually 7% of the worldwide computer sales but also 72% of worldwide MP3 players sales.
Since 1976, apple had diversified its products and imposed its Brand as a symbol of innovation and quality.
The sucess of apple is not only due to its innovation but in an important way to its marketing and communication strategy. They were one of the first to think globally in their communication with a unique message « think different ».
In this world surrounded by technology and computing, largely dominated by Microsoft, apple had arrived to gain market shares years after years representing actually 7% of the worldwide computer sales but also 72% of worldwide MP3 players sales.
Since 1976, apple had diversified its products and imposed its Brand as a symbol of innovation and quality.
The sucess of apple is not only due to its innovation but in an important way to its marketing and communication strategy. They were one of the first to think globally in their communication with a unique message « think different ».
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