Analyse de la stratégie de gestion des risques de l'entreprise Danone

Étude de cas Entreprises & gestion Management organisation

Date de publication :

30/09/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

15 pages

Niveau :

expert

Consulté :

0 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Program and Risk Management Policy of Danone
1. Risk control and Identification Policy
2. Risks due to activity
3. Legal Risks
4. Industrial risks
5. Environmental risks
6. Market risks
7. Insurance and risks coverage
Risk Management Policy Analysis
Solution Analysis

Résumé :

I chose the danone SA Company because it is one of the biggest French established companies and it is important to study business model as successful as danone's one. It is a food company, I indeed think it is very exposed to different risks due to the nature of product they sell and their life cycle. The products can deeply impact the health of the customers. We saw for example the example of danone's water in under developed countries. This factor adds a new dimension to the risk management policy of the group that indeed becomes more complex.

The danone Company is a global player of the food industry. It is present in several countries around the world. All those factors add new risks threatening the Company. The nature of its products, the regulations in the different countries, the production of the trademarks, different other activities that are generated by danone are more and more risks that once reunited form a terrible machine that has to be studied and destroy day after day.

This is when the danone's risk management policy enters in action. The department is in charge of controlling and reporting all the new threat they encounter, analyze them and destroy them. Their number forces a prioritization before action. Thousands of millions of dollars are invested to protect the brand, the customers and the shareholders of all those threats. The Company must secure its activity to stay in the lead in the different market where it operates.
danone has an efficient risk management policy in most of its departments, however some adjustments have to be made, notably concerning the nature of products and new expenses are needed like in R&D for example.
We indeed study a very complex methodology in this report that could be used for many other simpler models.