Analyse stratégique de Spectrum Brands

Étude de cas Entreprises & gestion Stratégie

Date de publication :

02/06/2008

Langue :

Anglais

Format :

.pdf

Nombre de pages :

23 pages

Niveau :

avancé

Consulté :

19 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Strategic Challenge
Situation analysis
1. Core competence
2. SWOT analysis
3. PEST analysis
4. Porter's 5 competitive forces
Financial analysis
1. Profitability Analysis
2. Company's Strengths Analysis
3. Per Share and Valuation Ratios
4. Cash flow analysis
5. Financial Analysis Recommendations
Strategic alternatives
Recommendation
Implementation
Financial projection
Summary

Résumé :

In 2005, Rayovac Corporation changed its name to spectrum brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed CEO of spectrum brands, defines this company as "a global consumer products company a global consumer products company and a leading supplier of batteries, lawn and garden care products, specialty pet supplies, shaving and grooming products, household insecticides, personal care products and portable lighting"1. Existing on the New York Exchange, spectrum brands is becoming more and more important on the market with approximately $2.8 billion in annualized revenues and 10,000 employees worldwide2. The company's brands are Varta, Rayovac, Remington, Spectracide, Spectracideterminate, Schultz, Garden Safe, Cutter insect repellent, Repel insect repellent, Hot shot, Tetra, Marineland, Jungle labs, Dingo, 8 in 1, Nature's miracle. Does spectrum brands know only successes? Is its diversification strategy always adapted?