Analyse stratégique de Tesco PLC au Royaume-Uni

Étude de cas Entreprises & gestion Stratégie

Date de publication :

25/08/2008

Langue :

Anglais

Format :

.doc

Nombre de pages :

13 pages

Niveau :

avancé

Consulté :

18 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Analysis of Tesco's markets environment
1. The PESTEL framework
2. The Porter's five framework
3. Analysis of the opportunities and threat
Analysis of Tesco's ressource capability
1. The value chain
2. The strengths and weaknesses
Strategic fit analysis
1. Positive and negative elements of Tesco's strategic fit
2. Suggestions to improve Tesco's strategic fit

Résumé :

Founded in 1924, tesco is the largest supermarket chain in Great Britain and the most profitable, which sells food and non-food items. It now controls just over 30% of the grocery market in the UK. In 2007, it announced over £2.55 billion in profits.

It possesses approximately 1880 sale points throughout united-Kingdom, they include : Extras stores, Superstores, Metro stores and Express stores.

In recent years it has diversified its offer, it sells non-food products, such as textiles, pharmaceuticals, information technology, optics, video TV, household travel...

It offers also several financial services : insurance, loans, savings, credit cards.

For few years tesco has expanded in newer geographical market, it is now present at the International with
-261 stores in Europe over 6 countries : 82 in Ireland, 69 in Poland, 60 in Hungary, 23 in Slovakia, 22 in the Czech Republic and 5 in Turkey
-179 in Asia : in Japan , 64 Thailand, 28 in South Korea, 5 in Malaysia and 4 in Taiwan

It has its own online site where customers can make their purchases and where tesco provides information about itself.
The following file presents the Strategic Review of tesco plc in the UK.