Analyse SWOT (strenghts, weaknesses, opportunities and threats / forces, faiblesses, opportunités et menace) du groupe Monoprix
Date de publication :
05/03/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
3 pages
Sommaire :
Sommaire
- Strengths
- Weaknesses
- Opportunities
- Threats
Résumé :
Firstly, monoprix is the first retailer in the down town of big cities in France. Indeed, monoprix is present in 80% of the cities of more than 50 000 inhabitants.
- Growth in sales
monoprix's turnover increased by 4;4% in 2006 and by 3.5% in 2007 reaching a level of 3,56 billion euros. Its profits increased by 7,5% in 2007 the double of Carrefour. monoprix registers high margins since it has increased its prices by 6,1% in average since 2004.
- Productivity
monoprix knew a increase in its labor productivity, its work force represents only 5.4% of the turnover. This productivity also comes from an efficient supply chain. All the stocks are managed in real time thanks to software of speech recognition and radio equipment for all the warehouses. "
- Growth in sales
monoprix's turnover increased by 4;4% in 2006 and by 3.5% in 2007 reaching a level of 3,56 billion euros. Its profits increased by 7,5% in 2007 the double of Carrefour. monoprix registers high margins since it has increased its prices by 6,1% in average since 2004.
- Productivity
monoprix knew a increase in its labor productivity, its work force represents only 5.4% of the turnover. This productivity also comes from an efficient supply chain. All the stocks are managed in real time thanks to software of speech recognition and radio equipment for all the warehouses. "
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