AnimeHA, Full Tilt Poker et Alienware : analyse de trois succès e-commerciaux

Étude de cas Économie & marchés E-commerce

Date de publication :

29/05/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

7 pages

Niveau :

grand public

Consulté :

1 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

AnimeHA
Full tilt poker
Alienware

Résumé :

Nowadays, launching a successful E-business requires several conditions to be fulfilled. We must have knowledge of the current elements that are part of an E-business, such as the different existing business models. We also have to be aware of the numerous applications provided by the Internet platform, and the new forms of payment, that are E-payments.

Of course, along with advanced knowledge of E-business, an online entrepreneur must find a good concept, an idea that will attract individuals or businesses or governments. Also, the success and popularity of an E-business is due to the competitive edges that differentiate it from other E-businesses: these could be innovation, technical quality, a unique offer, a better advertising strategy.

There are so many opportunities on the internet. Some online success stories are now famous (Google, Facebook, Amazon...) and some others have been less publicized. For instance, Alex Tew has had the idea of creating a website where the homepage would contain a box of a million pixels, and each pixel could be bought for $1; he sold everything and won $1 million .
Here, the three websites I selected have attracted my attention because they each have strong competitive edges, through the innovations they came up with, and other elements.