Apple iPod Shuffle: le test ES (Electronic Shopping) de Kare-Silver

'electronic shopping' test from kare-silver (2000) evaluates the suitability of a product for online retailing. Dennis (2004: 32) commented that software, books, are the most popular product bought online. This test is going to be used with three main measurement areas: product characteristics, familiarity and confidence, consumer attributes (Dennis, 2004: 215) The ipod shuffle is the new ultra-compact ipod by apple. With only 4,1*2,7*1 cm dimensions in 15 grams, the consumer just has to connect it to its computer to synchronize his music. Then he can switch it on and play music. A design and ultra compact product associated with a simple and user-friendly controls and way of working are the real competitive advantages of the product. It is real illustration of a plug-and-play device.