Un audit stratégique de Harley Davidson

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38 pages word

anglais

audit

étude de cas

publié le 29/01/2003

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niveau : avancé

consulté 155 fois

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Résumé

Introduction: history and overview of the company. Company structure. Evaluation of mission/strategic intent. Review of drivers of change affecting the company. External analysis. PEST. Five forces industry analysis. Competitor analysis. Internal analysis. Strength and weaknesses. Value chain analysis. Evaluation of strategic resources. Core competences. Benchmarking. Future challenges facing organisation. Possible recommendations

Sommaire

Company structure
Evaluation of mission/strategic intent
Review of drivers of change affecting the company
External analysis
1. PEST
2. Five forces industry analysis
3. Competitor analysis
Internal analysis
1. Strength and weaknesses
2. Value chain analysis
3. Evaluation of strategic resources
4. Core competences
5. Benchmarking
Future challenges facing organisation
Possible recommendations