Quel avenir pour les cosmétiques biologiques en France ?
Date de publication :
02/10/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
7 pages
Sommaire :
Sommaire
- Explanation to the notion of biological cosmetics
- Definition
- The main differences between biological cosmetics and classic cosmetics
- The main differences between biological cosmetics and natural cosmetics
- Regulation
- The bio cosmetics revolution
- Increasing sales for bio cosmetics niche
- Market leaders interested in new trend
- Marketing mix of biological cosmetics
- Product
- Distribution
- Communication
- Price
Résumé :
Moreover it's an advantage for animal protection because testing products on animals is forbidden in biological cosmetic.
Finally, for the consumer, the bio cosmetics are also an advantage. Indeed, bio cosmétics are inspected by institutes and they check the origin of raw materials, ingredients, and creation process. Biological cosmetics know recently a very fast growth, so they constitute a new market segment. Many brands of cosmetics like Loréal want to increase their market shares thanks to this new segment.
What's the future for biological cosmetics in france?
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