Beer market in Thaïland
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19 slides .ppt
document in english
marketing
market study
date published 12/05/2002
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level : Expert
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SummaryThaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document.
Population: Over 60 million.
GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer.
GDP per capital : 700 USD.
Tourism continues to be an important element in promoting economic recovery, accounting for about 5% of GDP.
Table of Contents
- THAI BEER MARKET
- Market Environment
- Beer Consumption
- Key Players
- Market Shares
- Pricing
- Major Brands
- MARKET NICHES
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