The Beijing Olympics : Preparation, Impacts and Challenges

Exposé Société & moeurs Sport

Date de publication :

18/01/2008

Langue :

Anglais

Format :

.pdf

Nombre de pages :

7 pages

Niveau :

expert

Consulté :

5 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Preparation
1. Sport infrastructures
2. Transport infrastructures
3. Olympics marketing plan : sponsorship and merchandising
Chinese Olympics impacts
1. Global economical impact
2. Impact on tourism
3. Impact on China image worldwide
Issues
1. Short term problems
2. Long term economic challenges
3. Long term Environmental challenges
4. Human Rights

Résumé :

Perhaps no other sporting event draws more visitors so geographically dispersed or showcases the host city as visibly as the olympics, and according to Andy Xie, an economist from Shanghai, "there is a huge psychological effect. Organising the olympics means that the country has succeeded, that it has finally reached the level of the developed countries." Indeed, olympics are seen by China as an opportunity to optimize its economic rise and emergence as a world power. The preparation of such event needs a huge investment in various economics areas and creates an impact on the Chinese economy. According to Wei Xiaozhen, a division director of the beijing Municipal Bureau of Statistics, owing to the "Olympic factor," beijing can expect its gross domestic product (GDP), after allowing for inflation, to grow at 9.8 percent a year leading to 2008, this is 0.8 percentage points higher than the average growth between 2001 and 2005. Thus we can wonder how China is going to deal with the challenges that represent the olympics. What are the key points of the preparation and what kind of impacts on growth can be expected? Which issues China has to face to make a success of this event?