British Petroleum et le management interculturel

Étude de cas Entreprises & gestion Management organisation

Date de publication :

25/11/2008

Langue :

Anglais

Format :

.doc

Nombre de pages :

7 pages

Niveau :

expert

Consulté :

1 fois

Avis client :

non évalué

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Sommaire :

Sommaire

What Intercultural Management is?
Power distance
Individualism or Collectivism
Masculinity versus femininity
Strong or weak uncertainty avoidance
Long term versus short term orientation

Résumé :

BP is a petroleum company. Even if this name does not exist anymore, B P is more known as british petroleum: the company has been founded in 1908, in England. After three mergers (Amoco in 1998, Atlantic Richfield in 2000 and Burmah Castrol in 2000) the company became the biggest company of England and the third largest energy company in the world behind Exxon and Shell.
So big that the company decided to enter in the video game " Second Life " : we can see BP Stations, we can have sustainable products in order to build our house and there is some other moments and situation where we can need the B P help.
The company wanted since the beginning to be different from the other energy companies; they decided to show it again when BP chose the following slogan: " Beyond petroleum " in 2000 when the company became only " BP ". With this slogan, the company wanted and still wants to show their awareness of the environment and more.
They are trying to extend its range of services because of the " petroleum peak " which has been attained around the year 2006: now the oil production could decrease by 3 % each year. The other meaning that the slogan has is the human side of the company: the men and women who work for the company, for the customers.
The company has 97, 000 employees all over the world (in December 2006) and must have a strong intercultural management in order to deal with them.
We will see if the directors and the company in general manage well the difference analyzing the company management with the five dimensions of Geert Hofstede: Large or small power distance, Individualism or collectivism, Masculinity versus feminity, Strong or weak uncertainty avoidance, Long term versus short term orientation.