«In 1996, there was a battle between Atlanta and Athens for the organization of the last Olympic Games of the twentieth century. It would have been a beautiful mythical moment if the games where celebrated there where the story began, one century...» Document abstract
$8.95
9 word format
Language : english
business strategy
case study
date published
19/09/2006
review : not yet assessed
level : Expert
requested 16 times
SummaryIn 1996, there was a battle between Atlanta and Athens for the organization of the last Olympic Games of the twentieth century. It would have been a beautiful mythical moment if the games where celebrated there where the story began, one century ago. But the gods of Olympia were not enough powerful against the wonderful facilities created by the American city. One of these facilities was the Centennial Olympic Stadium.
We would like then to make an analysis of the Centennial Olympic Stadium project that was built in two years, from 1994 till 1996 in Atlanta, Georgia, United States. It was agreed between the Atlanta Committee for the Olympic Games, Inc. ("ACOG") and the Metropolitan Atlanta Olympic Games Authority ("MAOGA").
In our paper, we are going to explain the reasons behind the success of this huge project. Particularly, we will draw you attention on the successful management and control of time, budget and functions. One of the most important roles was the choice of companies that would participate into management and construction of the stadium. Thus, we are going also to write about them.
We would like then to make an analysis of the Centennial Olympic Stadium project that was built in two years, from 1994 till 1996 in Atlanta, Georgia, United States. It was agreed between the Atlanta Committee for the Olympic Games, Inc. ("ACOG") and the Metropolitan Atlanta Olympic Games Authority ("MAOGA").
In our paper, we are going to explain the reasons behind the success of this huge project. Particularly, we will draw you attention on the successful management and control of time, budget and functions. One of the most important roles was the choice of companies that would participate into management and construction of the stadium. Thus, we are going also to write about them.
Table of Contents- Architectures.
- Facility constructors.
- Project description and functions.
- Problems with construction and design. A project failed?.
- Budget.
- Time planning.
«We can imagine 2 points of view for the pharmaceutics market:
- On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds...» Document abstract
$6.95
7 word format
Language : english
marketing
market study
date published
30/08/2006
review : not yet assessed
level : Advanced
requested 29 times
SummaryWe can imagine 2 points of view for the pharmaceutics market:
- On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds will not privilege the aesthetics and buy probably a HDPE bottle to fill customers’ attempts. Moreover the HDPE aspect looks artificial and expresses a chemical image to the customer. So the image of the bottle corresponds to the image of meds: artificial, chemical.
- On the other hand, the PET has quite the same aspect as glass and meds are usually in glass packaging. So the traditional substitute to the glass would be to PET which enables to see the product inside the packaging which is not the case with the HDPE.
Pharmaceutics products don’t need to attract the customers because it is not a pleasure product but a necessity for the customer. So the packaging doesn’t really have to be attractive for the customers. Moreover the bottle is usually sold into a carton packaging so it is not viewable for the customer in the pharmacy.
The problem is that the customer cannot clearly see the product with HDPE packaging and it matters for some customers who want to see before taking the meds what it looks like. It is reassuring for some of the customers not to have the impression that the manufacturer wanted to hide the product.
- On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds will not privilege the aesthetics and buy probably a HDPE bottle to fill customers’ attempts. Moreover the HDPE aspect looks artificial and expresses a chemical image to the customer. So the image of the bottle corresponds to the image of meds: artificial, chemical.
- On the other hand, the PET has quite the same aspect as glass and meds are usually in glass packaging. So the traditional substitute to the glass would be to PET which enables to see the product inside the packaging which is not the case with the HDPE.
Pharmaceutics products don’t need to attract the customers because it is not a pleasure product but a necessity for the customer. So the packaging doesn’t really have to be attractive for the customers. Moreover the bottle is usually sold into a carton packaging so it is not viewable for the customer in the pharmacy.
The problem is that the customer cannot clearly see the product with HDPE packaging and it matters for some customers who want to see before taking the meds what it looks like. It is reassuring for some of the customers not to have the impression that the manufacturer wanted to hide the product.
Table of Contents- Presentation of the company RPC packaging gent.
- The pharmaceutics segment.
- Qualitative analysis.
- The meds consumers' point of view.
- The constraints of pharmaceutics packaging.
- Quantitative analysis.
- Technical constraints.
«Achieving an integrated market for banks and financial conglomerates is a core component of the European policy in the area of financial services. Even if the banking market seems to remains mainly national, the free movement of capital, the...» Document abstract
$7.95
8 word format
Language : english
business strategy
case study
date published
21/08/2006
review : not yet assessed
level : General public
requested 26 times
SummaryAchieving an integrated market for banks and financial conglomerates is a core component of the European policy in the area of financial services. Even if the banking market seems to remains mainly national, the free movement of capital, the adoption of the euro and the progressive harmonization of rules impel banks to achieve a critical size not only in their domestic market but also at the European level. If this expected movement of consolidation was actually limited until 2003, the realization of major M&As since 2004, permitted by Europe’s economic recovery, tends to prove that consolidation has now really begun. While some banks like BNP-Paribas decided to take up the challenge of achieving a European critical size, Société Générale still prefers standing alone, developing a strong organic growth and making only very targeted acquisitions. After having analyzed the banking consolidation in Europe, we will focus on the development strategy of Société Générale and in particular on the difference between its detail banking and financial services international strategies. Finally, we will conclude about the risk of Société Générale’s “standing alone” strategy in the long run.
Table of Contents- The European banking market.
- The development strategy of société générale in Europe.
- In detail banking, the central and eastern European choice.
- Czech Republic: Komercni Banca (bought in 2001).
- Slovenia.
- Romania.
- Bulgaria :SG Expressbank (1999).
- Greece: general bank of Greece (bought in 2004).
- Serbia and Montenegro:SG Yugoslav bank.
- Croatia.
- Russia :SG Vostok (2003).
- In Western Europe, société générale focus on specialized financial services.
- Household financial services.
«When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known...» Document abstract
$9.95
24 word format
Language : english
marketing
case study
date published
28/07/2006
review : not yet assessed
level : Advanced
requested 148 times
Summary When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known devices, to find out what a wrong Marketing-mix consists of for a global company promoting global products. In this way, and without hesitations, Nokia seemed to be relevant in this particular case. Indeed, the example of the famous “N-Gage” strokes our mind and could be linked with the word “failure”. The N-Gage began as a concept when Nokia noticed that more gamers were carrying a Nintendo Game Boy and cell phone simultaneously.
In order to argue why the giant mobile phone manufacturer failed to produce a multi-purpose device -encompassing the portable gaming-console and the phone’s function- has failed, we decided to contrast it with the success of the mobile phone called the “N-70”. The Nokia N-series such as the N-70 model has greatly contributed to the success lately as Jormal Ollila points out:
“I am delighted that our strategy to target new mobile communications market segments is working well, as evidenced by the success of the Nokia N-70 multimedia device: the highest revenue generator for Nokia this quarter and the world’s number one selling WCDMA device”
However, it is important to introduce in a first part a history of Nokia and point out key numbers dealing with its industry. Finally, in order to illstrate the contrast, the 2 products will mainly be analyzed through the most relevant P’s which are the Product and the Price.
In order to argue why the giant mobile phone manufacturer failed to produce a multi-purpose device -encompassing the portable gaming-console and the phone’s function- has failed, we decided to contrast it with the success of the mobile phone called the “N-70”. The Nokia N-series such as the N-70 model has greatly contributed to the success lately as Jormal Ollila points out:
“I am delighted that our strategy to target new mobile communications market segments is working well, as evidenced by the success of the Nokia N-70 multimedia device: the highest revenue generator for Nokia this quarter and the world’s number one selling WCDMA device”
However, it is important to introduce in a first part a history of Nokia and point out key numbers dealing with its industry. Finally, in order to illstrate the contrast, the 2 products will mainly be analyzed through the most relevant P’s which are the Product and the Price.
Table of Contents- The products
- The Price
- The Distribution
- The Promotion
«Corporate philanthropy has been common for the last 50 years. After the mid 1990’s companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic...» Document abstract
$9.95
36 word format
Language : english
business strategy
presentation
date published
27/07/2006
review : not yet assessed
level : Expert
requested 34 times
SummaryCorporate philanthropy has been common for the last 50 years. After the mid 1990’s companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what is the return on the contributions companies make in philanthropy? This thesis investigates the return on corporate philanthropy for companies, and how this return can be maximized. The literature on corporate philanthropy is discussed. In chapter 5 this theory is compared with the philanthropy program of Shell. It can be concluded that the philanthropy program of Shell corresponds to strategic corporate philanthropy as discussed in the theory. Return on philanthropy can be maximized when consumer loyalty, reputation and employee commitment are enhanced. Besides, cooperation with other organizations, international character and duration of the program influence the return on corporate philanthropy.
Table of Contents- What is corporate philanthropy?
- Introduction
- Definition
- Philanthropic contributions
- Philanthropy and Strategy
- Strategic corporate philanthropy and marketing
- Philanthropy as investment
- What is the return on corporate philanthropy?
- Introduction
- Intangible and tangible returns
- How to maximize the return on corporate philanthropy
- Theoretical framework
- Shell and corporate philanthropy
- Introduction
- Research Method
- Shell and corporate philanthropy
- Do theory and practice match?
Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength
«Self-regulation and the ability to make people self-regulate themselves in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to...» Document abstract
$9.95
29 word format
Language : english
marketing
presentation
date published
27/07/2006
review : not yet assessed
level : Expert
requested 16 times
SummarySelf-regulation and the ability to make people self-regulate themselves in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life. When focusing on business, the people behind the business and exchange of products and services are an important factor for a good working economy and society in general (Lazer, Kelley,
1973). People may influence business and economics in an indirect way, for example, by feeling unhappy about their lives which leads to the influence of business in a direct way by working too slowly or being unfriendly to customers. These behaviors may influence profits and sales. The ability to self-regulation is a main aspect in the behavior of people. To be able
to obtain a goal, not only at a workplace, but also in life in general, people have to be able to self-regulate (Bandura, 1977).
Self-regulation appears to be central to effective functioning in a number of ways: in impulse control, time management, and coping with emotions or stress (Murtagh, Todd, 2004). Many clinical conditions, such as anxiety, depression, or attention-deficit/hyperactivity disorder, may be viewed as limiting and restricting the individual‘s ability to self-regulate and cope with everyday challenges and stress. Clarifying the nature of this active self has implications
at both personal and societal levels (Murtagh, Todd, 2004). This makes clear that self- regulation is an important aspect in society and failure of it can be the source of many problems.
To understand what moves people and why they regulate themselves in a certain way, it is important to know which factors influence behaviors, attitudes and ideas (Baumeister, Heatherton, Tice, 1994). From there on it will be possible to guide the self-regulation process,
to understand individuals and to make society as a whole develop in the right direction, without the enormous costs of self-regulation failure (Schmeichel, Baumeister, 2004).
People in the third world suffering from AIDS can be seen as a form of self-regulation failure which influences society as a whole and which therefore brings about high costs (Hunter,
2003). Although the AIDS problem is quite under control in the Western world, it is still a dramatic epidemic in sub-Saharan countries.
1973). People may influence business and economics in an indirect way, for example, by feeling unhappy about their lives which leads to the influence of business in a direct way by working too slowly or being unfriendly to customers. These behaviors may influence profits and sales. The ability to self-regulation is a main aspect in the behavior of people. To be able
to obtain a goal, not only at a workplace, but also in life in general, people have to be able to self-regulate (Bandura, 1977).
Self-regulation appears to be central to effective functioning in a number of ways: in impulse control, time management, and coping with emotions or stress (Murtagh, Todd, 2004). Many clinical conditions, such as anxiety, depression, or attention-deficit/hyperactivity disorder, may be viewed as limiting and restricting the individual‘s ability to self-regulate and cope with everyday challenges and stress. Clarifying the nature of this active self has implications
at both personal and societal levels (Murtagh, Todd, 2004). This makes clear that self- regulation is an important aspect in society and failure of it can be the source of many problems.
To understand what moves people and why they regulate themselves in a certain way, it is important to know which factors influence behaviors, attitudes and ideas (Baumeister, Heatherton, Tice, 1994). From there on it will be possible to guide the self-regulation process,
to understand individuals and to make society as a whole develop in the right direction, without the enormous costs of self-regulation failure (Schmeichel, Baumeister, 2004).
People in the third world suffering from AIDS can be seen as a form of self-regulation failure which influences society as a whole and which therefore brings about high costs (Hunter,
2003). Although the AIDS problem is quite under control in the Western world, it is still a dramatic epidemic in sub-Saharan countries.
Table of Contents- Chapter 2 Individual Self-Regulation Strength and Influencing Factors
- Self-Regulation
- Self-Regulation Strength
- Factors Influencing Self-Regulation Strength
- Chapter 3: Social Marketing
- What is Social Marketing?
- The Effectiveness of Social Marketing
- The Importance of Effective Campaigns and Benefits for Policy Makers
- Chapter 4: Conceptual Framework
- Framework and Hypotheses
«Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs...» Document abstract
$9.95
10 word format
Language : english
marketing
case study
date published
12/07/2006
review : not yet assessed
level : General public
requested 35 times
SummaryMarketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris 2012, as a candidate city to host the Olympic Games, is an example of such a product. For instance, Paris 2012 marketing objectives were to obtain public support by having the French people and the journalists share their enthusiasm, and eventually to convince the International Olympic Committee (IOC) to entrust the 2012 Games to their capital . Of course, the IOC members only made the final choice, but a strong popular adhesion could make a real difference
Table of Contents- Paris, a city to hold the Games
- The Games concept
- Sustainability and legacy
- Internal and external analysis
- Paris 2012, a concept to promote
- The rallying of all kinds of supporters
- Launching a promotion campaign to gain public support
- A multi-dimension lobbying
«In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is...» Document abstract
$9.95
22 word format
Language : english
marketing
presentation
date published
11/07/2006
review : not yet assessed
level : Expert
requested 54 times
SummaryIn this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are they related to each other and what kind of relationship do these factors have? The second paragraph, managerial relevance, will explain why this thesis is written and to whom it can be interesting, such as for companies and for other researchers who will use this study for further research. The third paragraph, the academic relevance, arguments to what the reason and the relevance are of the chosen topic
Table of Contents- Impulsive buying behaviour
- Descriptions of impulse buying
- Conceptual background
- Factors that influence impulse buying
- Advertising
- Conceptual background
- Types of advertising
«This report provides an analysis and evaluation of Procter & Gamble’s hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing...» Document abstract
$9.95
18 word format
Language : english
marketing
case study
date published
13/06/2006
review : not yet assessed
level : General public
requested 1 times
SummaryThis report provides an analysis and evaluation of Procter & Gamble’s hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in the United Kingdom (UK). The report also provides recommendations for increasing awareness of the Head & Shoulders brand and how it could stand out among competitors.
The research draws attention to the fact that Head & Shoulders is a low involvement product that deals with a problem (anti-dandruff) that is embarrassing for consumers. In the focus groups held for the analysis, 75% of participants answered Head & Shoulders when first asked ‘if you were looking to buy an anti-dandruff shampoo, which brand would you purchase?” (Weiss, 2006). It was also found that in comparison to three other popular anti-dandruff brands, Head & Shoulders ranked the highest among consumers surveyed. They were also rated the highest on the two most important attributes of shampoo products: ‘End result’ and ‘Accessibility’ (Kavanagh, 2006).
In addition, Head & Shoulders is easily identified by consumers in terms of physical attributes and function of the product. Plus, 90% of one of the focus groups had a positive impression for Head & Shoulders products (Nathanson, 2006). Further investigations revealed that the positive impression left on consumers is supported by different promotions in stores and only somewhat by the new Head & Shoulders spokesperson, American actress Kristin Davis.
The research draws attention to the fact that Head & Shoulders is a low involvement product that deals with a problem (anti-dandruff) that is embarrassing for consumers. In the focus groups held for the analysis, 75% of participants answered Head & Shoulders when first asked ‘if you were looking to buy an anti-dandruff shampoo, which brand would you purchase?” (Weiss, 2006). It was also found that in comparison to three other popular anti-dandruff brands, Head & Shoulders ranked the highest among consumers surveyed. They were also rated the highest on the two most important attributes of shampoo products: ‘End result’ and ‘Accessibility’ (Kavanagh, 2006).
In addition, Head & Shoulders is easily identified by consumers in terms of physical attributes and function of the product. Plus, 90% of one of the focus groups had a positive impression for Head & Shoulders products (Nathanson, 2006). Further investigations revealed that the positive impression left on consumers is supported by different promotions in stores and only somewhat by the new Head & Shoulders spokesperson, American actress Kristin Davis.
Table of Contents- Executive Summary
- Key Findings
- Marketing Recommendations
- Project Objectives
- Methodology
- Secondary Data
- Primary Data
- Attitude Formation and Change Chart
- Fishbein Model
- Analysing the Fishbein Equation
- Means End Chain
- Concrete Attributes
- Abstract Attributes
- Functional Consequence
- Psychological Consequence
- Consumer Decision Process Model
- Problem Recognition
- Information Search and Evaluation
- Purchasing Process
- Post-Purchase Behaviour
- Conditioning
- Classical conditioning
- Instrumental conditioning
- Vicarious learning
- Marketing Recommendations
- Product Range
- Promotional activities
«Most of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage,...» Document abstract
$7.95
8 word format
Language : english
management
presentation
date published
05/02/2006
review : not yet assessed
level : Advanced
requested 4 times
SummaryMost of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage, cultural diversity in the company has to be seriously managed and thought. It can lead to a great success but also causes the failure of a company unable to manage it. The knowledge of the cultural diversity do that firms obtain a real international competitive advantage. Firms must develop a good understanding of the culture of others countries if they want to be efficient on the market. For instance Americans could lose Japanese clients if they fail to understand that Japanese use a period politeness to signal their intentions, the Europeans could be offended by the Americans with their informality such as standing with their hands in their pockets. To avoid such problems the necessary preparations is to become aware on cultural and language differences.
In this essay, we will show how the culture can be an international competitive advantage for the companies but also what can be the main problems of these phenomena. We will use the example of the company York which uses the cultural diversity in the best way.
In this essay, we will show how the culture can be an international competitive advantage for the companies but also what can be the main problems of these phenomena. We will use the example of the company York which uses the cultural diversity in the best way.
Table of Contents- Definitions
- Problems with cultural diversity
- Advantages of cultural diversity
- Case studies: YORK
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