«THE COMPANY
Hoechst was a chemical and pharmaceutical company founded in 1863
Hoechst internationalizes its production after WWII
AVENTIS
1999: Hoechst and Rhône-Poulenc decide to create a subsidiary company, Aventis
THE FUSION
1999 : Hoechst...» Document abstract
$9.95
18 slides .ppt
Language : english
management
case study
date published
06/03/2007
review : not yet assessed
level : Advanced
requested 26 times
SummaryTHE COMPANY
Hoechst was a chemical and pharmaceutical company founded in 1863
Hoechst internationalizes its production after WWII
AVENTIS
1999: Hoechst and Rhône-Poulenc decide to create a subsidiary company, Aventis
THE FUSION
1999 : Hoechst + Rhône-Poulenc = Aventis
THE MAN
Jürgen Dormann
How Dormann used evolution to achieve revolution ?
Which relations did Dormann develop within the company?
Which were the risks?
How to achieve permanent change without loosing the corporate identity of the company?
Table of Contents- The company
- Hoechst was a chemical and pharmaceutical company founded in 1863
- Hoechst internationalizes its production after WWII
- Aventis
- 1999: Hoechst and Rhône-Poulenc decide to create a subsidiary company, Aventis
- The fusion
- 1999 : Hoechst + Rhône-Poulenc = Aventis
- The man
- Jürgen Dormann
«This paper discusses the implementation of Radio Frequency Identification (RFID) in the
supermarket industry. RFID is based on the transmission of radio frequency waves by RFID
tags to RFID readers. The RFID tags are attached to products or...» Document abstract
$5.95
6 pdf format
Language : english
marketing
presentation
date published
22/02/2007
review : not yet assessed
level : Advanced
requested 15 times
SummaryThis paper discusses the implementation of Radio Frequency Identification (RFID) in the
supermarket industry. RFID is based on the transmission of radio frequency waves by RFID
tags to RFID readers. The RFID tags are attached to products or pallets and can be embedded
with a wide variety of information ranging from product characteristics to supplier details.
There are two kinds of tags: active and passive. Active tags can send out radio frequency
waves by themselves whereas passive tags need an incoming signal, sent by a reader, to
generate an outgoing wave. This radio frequency wave contains the information that is
embedded in the tag. A reader then picks up the wave and the information is sent to the
company’s information system1. The Electronic Product Code (EPC)2 is technology standard.
The key question of this paper is whether the RFID implementation is able to create or
maintain a competitive advantage.
Table of Contents- The impact of RFID on the Value Chain
- The impact of RFID on the supermarket industry
- The costs of RFID implementation
«Employers have always been monitoring theirs employees in one way or another to assess the quantity and the quality of a worker’s performance. Monitoring should be understood in a broad meaning: employers can decide to use hidden cameras, CCTV...» Document abstract
$7.95
8 word format
Language : english
human resources
presentation
date published
22/02/2007
review : not yet assessed
level : Advanced
requested 16 times
SummaryEmployers have always been monitoring theirs employees in one way or another to assess the quantity and the quality of a worker’s performance. Monitoring should be understood in a broad meaning: employers can decide to use hidden cameras, CCTV cameras, they can open e-mails or keep records of phone calls as well as check regularly the websites visited by employees. As they are responsible for theirs employees, they must be aware to a certain extent of what their employees are doing and how. This need to monitor theirs employees can be explained also by the fact that employees can breach the rules of confidentiality and thus jeopardize the firm, or for reasons of security.
The technological progress provides employers a wide range of tools to achieve theirs goals: CCTV cameras, monitoring software…Technically speaking the vision of a Big Brother watching all the time the employees is now possible. Thus this question of employees monitoring involves issues about data protection and human rights such as the respect of private life. The potential for abuse is huge: the information may be inaccurate, it can be collected for one purpose and used for another or they can be given to a third party without the consent of the employee…Thus a growing number of regulations have been enforced since 1998 in order to protect the employee and to delimit how far the employer can use monitoring practices without infringing on employee’s privacy.
The aim of this report is to remind the employer the key legislations about employees monitoring and to advice him on how to deal lawfully with monitoring practices within his firm. Through the discussion of some relevant law cases related to the topic I will try to elaborate a practical guidance for employers about how to use surveillance practices without breaching the law and undermining the firm’s performance.
The technological progress provides employers a wide range of tools to achieve theirs goals: CCTV cameras, monitoring software…Technically speaking the vision of a Big Brother watching all the time the employees is now possible. Thus this question of employees monitoring involves issues about data protection and human rights such as the respect of private life. The potential for abuse is huge: the information may be inaccurate, it can be collected for one purpose and used for another or they can be given to a third party without the consent of the employee…Thus a growing number of regulations have been enforced since 1998 in order to protect the employee and to delimit how far the employer can use monitoring practices without infringing on employee’s privacy.
The aim of this report is to remind the employer the key legislations about employees monitoring and to advice him on how to deal lawfully with monitoring practices within his firm. Through the discussion of some relevant law cases related to the topic I will try to elaborate a practical guidance for employers about how to use surveillance practices without breaching the law and undermining the firm’s performance.
Table of Contents- The legislative framework concerning employees monitoring: your rights and your duties
- All you have to know about the relevant legislation
- The Employment Codes of Practices
- The legislative framework remains somehow unclear and can be contested
- The lessons from the Durant v Financial Services Authority (2003) case
- The Regulation of Investigatory Powers Act 2000 in question
- Privacy in the workplace: a contested concept
- A practical guidance for employers: how concretely put into practice monitoring policy
- Some advice before introducing monitoring practices
- The keys to a successful introduction of monitoring practices
«Sample Resume for MBA Student with NGO and Marketing Background.
Contains:
Education
Professional Experience ...» Document abstract
$1.95
1 word format
Language : english
business strategy
sample resumes
date published
12/02/2007
review : not yet assessed
level : Advanced
requested 269 times
SummarySample Resume for MBA Student with NGO and Marketing Background.
Contains:
Education
Professional Experience
Personal
Contains:
Education
Professional Experience
Personal
Table of Contents- Education
- NAME OF BUSINESS SCHOOL
- NAME OF UNDERGRAD INSTITUTION
- Experience
- ENVIRONMENTAL CONSULTING FIRM NAME
- ENVIRONMENTAL NGO NAME
- Personal
- Native LANGUAGE
- Fluent in LANGUAGE
- Proficient in LANGUAGE
«Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of...» Document abstract
$9.95
68 pdf format
Language : english
marketing
theses
date published
12/01/2007
review : not yet assessed
level : Expert
requested 52 times
SummaryToday, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not pay attention any more to its contents. They just go to the toilets when there is TV spot, throw the fliers or commercial letters away without even reading it and get very angry when pop ups appear when they are trying to check their emails. They often feel attacked by advertising and they often attempt to avoid any kind of advertising.
These new trends make the traditional methods of advertising less efficient and even damaging for the image of a product. Marketers are now trying to develop new ways of advertising, less intrusive and more discreet, but very efficient. On the Internet, a good example is the considerable development of the sponsored links on the search engines like Google or Yahoo! that are often seen as regular results of a search although they are sponsored to be at the top of results. Their relevancy to the search is high and so people often see these results as a potential help more than an intrusive and aggressive form of advertising. Another example of this new trend of advertising, word of mouth, is very interesting to study and the logic is the following: we can not trust traditional advertising as we know it always deceive us. So why am I going to buy a new product more than another? Because a friend of mine advised me. He or she is reliable, likes what I like and has really tested the product and knows what he or she is talking about. Marketers start paying attention to those media whose impact on consumers is often underestimated.
These new trends in marketing make one feel that the way marketers communicate about a product has to be totally different; more and more people are fed up with first degree, boring, informative and intrusive advertising. The creation and transmission of rumours about a product could be another alternative to traditional advertising. The term ¡§rumour¡¨ generally has a negative connotation and can be seen as slanderous information about a product or information that is not reliable. Companies typically want to destroy or stifle rumours because they assume that rumours are potentially dangerous and not controllable. However, rumours can be useful communication vectors for companies when they want to advertise a product. Some rumours are spread because people are anxious and generally this kind of rumour has negative contents from the point of view of the company. But people also spread a rumour because its content is fun, original, secret or surprising. It does not deliver direct information about the product, but it induces people to talk about the product or the company and encourages people to know more about the product. Well managed, it could have a huge power and have a significant impact on a market with quite a low cost.
But spreading such rumours can be problematic; for example, which media will be used? Press releases? Oral statements? To answer that question: we should answer the following one: who are the people that spread rumours? We might find them among brand communities. In fact, brand communities began to proliferate along with the growth of the Internet. Many online blogs and website are now dedicated to brands. People exchange information about products, brands, and product/brand image. In fact, the Internet has this extraordinary characteristic: it is able to gather people from all around the world, from different backgrounds and offer them a virtual space where they can communicate easily around a common topic. Internet is now a major media to reach people, including influential opinion leaders. Nowadays, many rumours have first appeared on the Internet and have subsequently spread in other contexts. That is why this thesis will focus on that media only.
Table of Contents- Rumours as a new marketing tool
- Using a rumor as a marketing tool?
- Transmission and belief of positive rumours
- Internet: a fantastic media to convey rumours
- New types of marketing campaigns
- A content analysis of positive rumours on the Internet
- Analysing the results
- Recommendations
- Potential drawbacks and ethical limits
«Business planning is perceived by both governments and business support infrastructure, such as the Business Links, to be an essential ingredient to the success of small businesses (Beaver, 2002, p88). Similarly, O’Gorman bases his idea on the fact...» Document abstract
$6.95
7 word format
Language : english
management
presentation
date published
14/12/2006
review : not yet assessed
level : Expert
requested 43 times
SummaryBusiness planning is perceived by both governments and business support infrastructure, such as the Business Links, to be an essential ingredient to the success of small businesses (Beaver, 2002, p88). Similarly, O’Gorman bases his idea on the fact that one approach to developing a successful strategy could be to engage in a formal planning process (2000, p291). Although planning is frequently used and implemented in large corporations, it relies on different means for coordination and control in SMEs, due to differences in scale. The extensive research on corporate strategy is not relevant for small businesses since they are more driven by new opportunities and strive to minimize their commitment to resources. (Stevenson and Gumpert, 1985, pp86-87).
This paper evaluates the statement of O’Gorman about the impact of planning on a successful strategy for small and medium-sized firms. Firstly, the notion of planning for SMEs in formulating their strategy will be analysed. In a second part, the paper will present the reasons why in reality owner managers of small businesses do not engage as formally as managers of large corporations in the planning process. Finally, the paper will evaluate the considerations presented to clarify the initial hypothesis.
This paper evaluates the statement of O’Gorman about the impact of planning on a successful strategy for small and medium-sized firms. Firstly, the notion of planning for SMEs in formulating their strategy will be analysed. In a second part, the paper will present the reasons why in reality owner managers of small businesses do not engage as formally as managers of large corporations in the planning process. Finally, the paper will evaluate the considerations presented to clarify the initial hypothesis.
Table of Contents- The impacts of planning on the success of a strategy
- Attitude of owner-managers towards Planning
- The drawbacks of Planning
- How entrepreneurs actually formulate their strategy
Credibility is a critical resource at start up and represents an important element of the entrepreneur’s personal contact network
«Traditionally, entrepreneurs have been considered as individuals with a strong, often charismatic, leadership as well as a high drive for individualism and independence. However, a business unit does not exist in isolation since it is, or will be,...» Document abstract
$5.95
6 word format
Language : english
management
presentation
date published
14/12/2006
review : not yet assessed
level : Expert
requested 9 times
SummaryTraditionally, entrepreneurs have been considered as individuals with a strong, often charismatic, leadership as well as a high drive for individualism and independence. However, a business unit does not exist in isolation since it is, or will be, in contact with a whole range of other organisations. Porter and Ketels’ (2003, p45) study of British competitiveness noticed business networking often plays a particularly important role in the diffusion of new management best practice and innovation. This is particularly relevant for entrepreneurial start-ups if we consider Schumpeter’s analysis that the entrepreneur leads the way in creating new industries. Thus, entrepreneurs are bound to cooperate at most during the creation of their company, which is a critical step for businesses survival, as the initial resources on which they can rely on are limited. A means to overcome this is the credibility these businesses can get from their network. However, there are no studies on credibility in the fields of entrepreneurship, as research has been linked only with marketing and organisational behaviour (Ali & Birley, 1998, p750).
Sociological studies have suggested that credibility is made up of meriting trust or confidence, as well as being able to persuade as a person or message source, which is generally associated with prestige. This has an impact on a network that consists of single nodes (actors) and connections between these nodes (dyads), (Walker 1988, p228). Firstly, this paper reviews the existing literature on the credibility of the entrepreneur. Secondly, the problem encountered while entering the network will be discussed. Finally, the essay will analyse the structure of networks related to the services provided by partners and to start-up success. The paper critically examines empirical studies on the subject, in order to highlight the features and weaknesses which could possibly be the object of further research.
Sociological studies have suggested that credibility is made up of meriting trust or confidence, as well as being able to persuade as a person or message source, which is generally associated with prestige. This has an impact on a network that consists of single nodes (actors) and connections between these nodes (dyads), (Walker 1988, p228). Firstly, this paper reviews the existing literature on the credibility of the entrepreneur. Secondly, the problem encountered while entering the network will be discussed. Finally, the essay will analyse the structure of networks related to the services provided by partners and to start-up success. The paper critically examines empirical studies on the subject, in order to highlight the features and weaknesses which could possibly be the object of further research.
Table of Contents- Basis for credibility
- The problem met while networking
- The advantages of the Entrepreneurs' network
Relationships between the Giants in Retailing: how WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain
«The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them,...» Document abstract
$9.95
10 word format
Language : english
business strategy
case study
date published
14/12/2006
review : not yet assessed
level : Expert
requested 159 times
SummaryThe paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the western and now worldwide, business to business approach to retailing is following the same trends. Based on two of the largest partners in the worldwide retailing environment, Wal-Mart and Procter & Gamble, the paper illustrates how the buyer’s market has gradually resorted to a cooperation strategy the supplier-retailer relationship, emphasizing the features of Category Management.
Over the last several years, the nature of the buyer-supplier relationship in retailing has been undergoing dramatic changes. Industry observers and researchers have described these emerging relationships as "partnerships" or "strategic alliances," as opposed to the traditional "arm's length" type of associations. The supplier’s market had been followed by the buyer’s market due to concentration amongst retailers between the 1970s and 1990s which have given the latter most of the powers. But these conditions are likely to change too.
The acquisition of Gillette by Procter & Gamble is the sign of a new evolution in the retail environment. Like this newly-formed group, big manufacturers tend to create the world's largest stable consumer brands and hold on to their portfolio brands that generate more than $1bn in annual sales. This will deeply affect the prevalent relationship between retailers and manufacturers on a long term perspective.
Despite the rise of own-brand products, a worst-case scenario is not likely to happen, as the concentration among retailers faces the concentration among their main suppliers. Thus, relationship between retailers and suppliers which used to encounter conflicts of interests might now enter a turning back of the clock. As Kumar (1996, p92) notices, “trust is stronger than fear: partners that trust each other generates greater profits, serve customers better and are more adaptable”.
This paper analyses the reasons why retailers and suppliers are developing less conflicting relationships firstly in regards to their historic development and secondly in the light of the notions such as Trade Marketing, Partnership and Category Management. The case study of Procter & Gamble and Wal-Mart supports the presentation of the arguments employed in this paper.
Over the last several years, the nature of the buyer-supplier relationship in retailing has been undergoing dramatic changes. Industry observers and researchers have described these emerging relationships as "partnerships" or "strategic alliances," as opposed to the traditional "arm's length" type of associations. The supplier’s market had been followed by the buyer’s market due to concentration amongst retailers between the 1970s and 1990s which have given the latter most of the powers. But these conditions are likely to change too.
The acquisition of Gillette by Procter & Gamble is the sign of a new evolution in the retail environment. Like this newly-formed group, big manufacturers tend to create the world's largest stable consumer brands and hold on to their portfolio brands that generate more than $1bn in annual sales. This will deeply affect the prevalent relationship between retailers and manufacturers on a long term perspective.
Despite the rise of own-brand products, a worst-case scenario is not likely to happen, as the concentration among retailers faces the concentration among their main suppliers. Thus, relationship between retailers and suppliers which used to encounter conflicts of interests might now enter a turning back of the clock. As Kumar (1996, p92) notices, “trust is stronger than fear: partners that trust each other generates greater profits, serve customers better and are more adaptable”.
This paper analyses the reasons why retailers and suppliers are developing less conflicting relationships firstly in regards to their historic development and secondly in the light of the notions such as Trade Marketing, Partnership and Category Management. The case study of Procter & Gamble and Wal-Mart supports the presentation of the arguments employed in this paper.
Table of Contents- Defining the relationship between a retailer and a supplier
- Trade Marketing
- Partnering
- Category management
- The relationship between Procter & Gamble and Wal-Mart
- Extended Conclusion
«The GfK Group is the 4th market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The Group has approximately 130 companies located in more...» Document abstract
$9.95
14 word format
Language : english
marketing
case study
date published
13/12/2006
review : not yet assessed
level : Advanced
requested 19 times
SummaryThe GfK Group is the 4th market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The Group has approximately 130 companies located in more than 70 countries and a current total of approximately 7 700 employees.
Since its creation in 1925, the company had always based its strategy on combining knowledge of methods and technology used in modern market research with local expertise and knowledge of customer’ specificities.
In 2005, the sales represented 937.3 million EUR with an increase of 40% comparing to the previous year.
The geographical core markets are situated in Western and Southern Europe, Germany and USA.
The company had set itself the ambitious target of becoming the number 3 in the market research industry.
I worked for 4 months in the International Department in the office of Madrid. This department belongs to the Custom Research service and is in charge of the positioning and strategic surveys, tests products, consultancy on communication, customer’s habits…
The Team Manager, Mr Leon Ezcurra, is responsible for the results of his department and allocates the surveys to the 5 employees specialized on different sectors.
Since its creation in 1925, the company had always based its strategy on combining knowledge of methods and technology used in modern market research with local expertise and knowledge of customer’ specificities.
In 2005, the sales represented 937.3 million EUR with an increase of 40% comparing to the previous year.
The geographical core markets are situated in Western and Southern Europe, Germany and USA.
The company had set itself the ambitious target of becoming the number 3 in the market research industry.
I worked for 4 months in the International Department in the office of Madrid. This department belongs to the Custom Research service and is in charge of the positioning and strategic surveys, tests products, consultancy on communication, customer’s habits…
The Team Manager, Mr Leon Ezcurra, is responsible for the results of his department and allocates the surveys to the 5 employees specialized on different sectors.
Table of Contents- Risk management within the company and the international department
- Internal risks of the group
- External risks of the department
- Internal risks of the department
«With the globalisation of the world competition has become challenging. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become a more expensive and exhausting business. Therefore the customer...» Document abstract
$5.95
6 word format
Language : english
management
presentation
date published
30/11/2006
review : not yet assessed
level : Advanced
requested 41 times
SummaryWith the globalisation of the world competition has become challenging. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become a more expensive and exhausting business. Therefore the customer is one of the most valuable assets of a company; money should be spent to retain them. It can be 10 times more expensive for a business to find one new customer than to keep a current one. Increasing the customer retention rate can provide a terrific boost and help accelerate growth. Additionally, not keeping your current customers will make you loose money and time.
The first part of this paper will show the difference between satisfied and loyal customers. The second part describes why it is worthwhile to transform your satisfied customers into loyal customers. In the third part advice on how to improve your relationship with the customer and how to turn them into loyal consumers is offered.
The first part of this paper will show the difference between satisfied and loyal customers. The second part describes why it is worthwhile to transform your satisfied customers into loyal customers. In the third part advice on how to improve your relationship with the customer and how to turn them into loyal consumers is offered.
Table of Contents- Difference between a satisfied and a loyal customer.
- Opportunities.
- How to build customer loyalty.
- Customer loyalty programs.
- Improve the loyalty of your customers.
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