Business plan : création d'une entreprise de livraison de 5 fruits et légumes par jour à des particuliers

This business plan is designed for the creation and the early management of a company providing and delivering a mix of 5 fruits and vegetables in baskets to help individuals eating in a healthy fashion.
The company will be established in the greatest London area to follow the English government campaign which is called "5 a day" and recommends every people to eat 5 fruits and vegetables per day. Our catchment area will be limited to London to have a better grasp of what the market is about and of our customers' expectations to adapt very quickly to the demand.

The actual health situation is alarming in UK. According to the British Heart Foundation (http://www.heartstats.org), 18.7% of men and
21.3% of women have prevalence for obesity. Diseases related to overweight and obesity also cost £8.7 billions to the NHS. A recent national campaign communicated on the need to eat well and do physical exercises on a daily basis.
A new trend is emerging in the chic and conservative population, a healthy way of life based on the consumption of organic products but most of them are so busy they do not have enough time to buy fruits and vegetables every day. According to patient.co.uk; "more than half the adults in the UK are heavier than recommended. About 2 in 5 adults are overweight, and about a further 1 in 5 are obese. The number of obese people in the UK is rising, particularly among young adults".