Business Plan pour l'entreprise "Serenity Center", projet de maisons de retraite privées pour personnes âgées

Étude de cas Marketing & marques Marketing des services

Date de publication :

04/04/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

42 pages

Niveau :

avancé

Consulté :

16 fois

Avis client :

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Business Details
1. Activities of the Business
2. Reason for preparing this Business Plan
3. Legal Form of Business
4. Selling the Business
5. Security for raising finance
Key people details
1. Key people
2. Number of Employees
3. Total Salary Costs
Customers
1. Market
2. Market Size
Market research
1. Research undertaken
2. Research Findings
Competitors
1. The French state / project of renovation for public nursing home
2. Noble Age Group
3. Maison de retraite Les carmes / EHPAD
4. Our Business: SWOT Analysis
Business Objectives
1. Objectives for us to set up this business
2. Time frames to achieve these objectives
3. Final Objectives
Marketing Plan - Products & Services
1. Products/Services description
2. Benefits of our Products/Services
3. Production Process
4. New Product Idea: Gay/Lesbian nursing home
Marketing plan - Promotion
Marketing Plan - Pricing
1. Pricing Decision
2. Price Comparison
Marketing Plan - Customer Service
1. Customer Service Plans
2. Customer Complaint Handling
Sales
1. Expected Level of Sales
2. Existing Orders and Total value
Premises & Equipment
1. Premises
2. Equipment, Vehicles & Fittings
Financial Requirements
1. Financing our business
2. Methods of Bank Finance
Grantt Chart / entrepreneurial project

Résumé :

Our modern society privileges the technological dimension in its relation with time. Consequently, for institutions as nursing homes, it becomes paramount to control the latter and to have great adaptability concerning the environmental changes. The project of medico-social establishments falls under a constructive and participative logic of quality research.

This year, in France more than 40 000 nursing home seats are missing to answer to old people's expectations. This sentence explains how huge can be the business. To serve this growth, however, there is still not enough nursing home capacity, for building new beds or for restructuring existing facilities. Most nursing homes are ran by public institutions or associations. The private sector, which currently accounts for 55% of beds in France, has increased significantly its role in recent years.
Basically, there is a true boom in the private home care market, with companies attracted by the guaranteed demand provided by an ageing population.

The primary activity of our business project can be described as creating a new generation of old people home supplying and developing care services. Our aim is to open a new serenity center every 3 to 4 years. We are talking about a private care centre in which seniors could keep their autonomy until they become totally dependent. The capacity size would be around 30 beds, which could be widened to 45 beds, representing fairly small sized nursing home.