Business plan : The Green World

Étude de cas Marketing & marques Marketing distribution

Date de publication :

21/03/2008

Langue :

Anglais

Format :

.doc

Nombre de pages :

37 pages

Niveau :

avancé

Consulté :

7 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Executive Summary
1. Objectives
2. Mission
3. Strategic alliance
4. Analysis of organic Products Market
5. SWOOT Matrix
6. Keys to success
Company Summary
1. Company Ownership
2. Start-up Summary
3. Company Locations and Facilities
Services
1. Service Description
2. Competitive Comparison
3. Sales Literature
4. Fulfilment
5. Technology
6. Future Services
Market Analysis Summary
1. Market segmentation
2. Target Market Segment Strategy
3. Services Business Analysis
Strategy and implementation Summary
1. Pricing strategy
2. Sales Strategy
Management Summary
1. Organizational structure
2. Personnel Plan
Financial plan
1. Sales
2. Encashment
3. Purchases
4. Withdrawals
5. Overheads
6. Investments
7. Staff
8. Working capital requirement
9. Income statement
10. Reporting
11. Financing plan
12. Simplified estimated assessment
13. VAT
14. Cash flow

Résumé :

With "The green world" we want to create the first organic products distribution centre, in the "Alpes Maritimes" department for hypermarkets. Our company's main founder is a former purchaser of food products in Carrefour. For the last five years he has been practising coaching for small and medium-sized local businesses whose strategies were to become hypermarkets distribution suppliers. This last activity, has run him to be involved in all the sectors of management. He discovered the Corporate Social Responsibility and the sustainable development. In his private life, for a long time, he has been concerned by environmental problems and specifically by the food question. Today, he decides to include his convictions in his professional strategy.
At the "Grenelle Environment" time, in France, we want to be an economical actor for sustainable development. We choose two ways : organic food and fair trade.
Organic food because we are convinced that people are anxious about their health and their families' future health. They need to be reassured about what they eat. They want to know exactly what goes into the food they eat.
And fair trade because, nowadays, the consumer must have a responsible behaviour when he decides to buy a product produced by someone whose working conditions are protected, or not. Each buying act has a direct influence on environmental and social production conditions. This concept is very actual and each of us has already heard about it.
Our challenge is providing to the consumer, the possibility to eat organic and fair trade food without ruining his purchasing power. We will democratize the organic food, proposing it in the usual places where people got used to doing their shopping. They will buy because they won't think anymore that organic food is not for them. We will create a new concept inside the hypermarket where the entire organic product offer will be gathered.