Business plan pour le lancement de DreamShare, site communautaire dédié au voyage
Date de publication :
30/09/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
15 pages
Sommaire :
Sommaire
- Concept
- Content
- Main Page
- Personal Page
- Site map
- Primary navigation
- Secondary navigation
- Target
- Managerial function
- Strategy
- Accounting
- Managerial Policy
- H&R Policy
- Rules & Regulations
- Financial function
- Financing function
- Control function
- Cash Flow
- Balance Sheet
- Income Statement
- Breakeven Analysis
- Marketing function
- Banners
- First idea
- Second idea
- Third idea
- Fourth idea
- Viral campaign
Résumé :
We are going to launch an innovative community website in France. The company responsible will be a partnership. The product and the Company will have the same name: dreamshare. Our concept is globally pretty similar to the one of our competitors (Myspace, Facebook...) in the way we are a community website; however we propose one main innovation: the travel dimension. That is our Competitive Advantage. We are thus unique because we link the community- and the travel website aspects. By this way, we enable customer to share their personal experiences concerning travels they did during their life or city and country they already know, by offering suggestions for example, contacts. Usually, only young people visit those websites but thanks to this approach we are able to reach older people too.
One of the main website's goal is to facilitate people's integration in a new environment (during a trip predominantly but it can also be if you decide to move in another city or country for example), because it is not always easy to adapt when you arrive somewhere and you do not know anybody.
One of the main website's goal is to facilitate people's integration in a new environment (during a trip predominantly but it can also be if you decide to move in another city or country for example), because it is not always easy to adapt when you arrive somewhere and you do not know anybody.
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