Un business plan pour la start up « Ride on » Ltd.

Étude de marché Marketing & marques Marketing automobile

Date de publication :

28/07/2006

Langue :

Anglais

Format :

.doc

Nombre de pages :

15 pages

Niveau :

avancé

Consulté :

3 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

9,95 € Ajouter au panier

Sommaire :

Sommaire

Part 1 - Background
1. The false start
2. Case Study: Solex in UK?Why Cambridge?
3. The Solex retrospective
4. Mopex, French Production
5. The facts
Part 2 - Theoretical Framework
1. Business Plan definition
2. Business Start-up Plan components
3. The Business planning process
Part 3 - Analysis - application of theory to evidence
1. Understand where you are
2. Deciding where you want to go
3. Planning how to get there

Résumé :

I proposed this topic to our group because I was thinking of this project for a long time. Cambridge is a bicycle city and most of the people are travelling by bike. According to the Cambridge City Council: "Cambridge has the highest level of cycling in the country with 1 on 4 residents cycling to work". Moreover, the city provides some good infrastructures and keeps on improving them to make the life easier for cycling people and pedestrians. The Cambridge City Council has a real policy regarding the uses of bikes, making survey, and aiming to prioritise the cycling as the first mode of transport. The Cambridgeshire city council also considers this as real issue fighting against the city congestion providing some more infrastructures as the park and ride systems.
(Source: http://www.cambridge.gov.uk/ccm/portal/ ; http://www.cambridgeshire.gov.uk/)
A Solex is half bike half a moped, and regarding the visual aspect I also thought that it could also start a real trend. A Solex is not only an old fashion mode of transport, it's all about life, and way of living. Some people would find it trendy, others just useful, but it could start a real movement. The Solex has been commercialize the first time in 1946, and meant at that time freedom. In order to carry out this project some research on the Solex history were more than essential.