Cadbury Schweppes : le dilemme stratégique de Trebor Bassett
Date de publication :
09/12/2004
Langue :
Anglais
Format :
.doc
Nombre de pages :
13 pages
Sommaire :
Sommaire
- Cadbury Schweppes in 1996: a satisfactory underperformance.
- An admired company.
- A control and management system.
- That leads to management difficulties: the example of Trebor Bassett.
- Introducing a culture of accountability and performance.
- Importance of shareholder value.
- Piloting a strategy through VBM in Trebor Basset.
- Management and culture.
- Establishing a sustainable value creation over the long term.
- Limitations.
- Managing for sustainable value: what next?.
Résumé :
In 1990 the group bought two small entities from the same business and merged them into a single unit: trebor bassett. The CEO of this unit soon became the CEO of the group (1993). He then realized that the success of the past years was seriously in danger and that a real turn needed to be taken. John Sunderland (CS'CEO) and John Stake (Human Resources Director) decided to spend time trying to understand the problem and finding the adapted solutions.
Let us see how to change from a budget-driven strategy to a sustainable value-driven strategy.
The following pages will try to show how the precedent success was in fact a satisfactory underperformance of CS, then how a real change in the way of seeing the business helped to recover and finally what became the challenge in 1999
Let us see how to change from a budget-driven strategy to a sustainable value-driven strategy.
The following pages will try to show how the precedent success was in fact a satisfactory underperformance of CS, then how a real change in the way of seeing the business helped to recover and finally what became the challenge in 1999
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