Caroll et la Chine : est-ce que la Chine est un bon marché cible potentiel pour implanter une entreprise française telle que Caroll ?

Étude de marché Marketing & marques Marketing mode

Date de publication :

03/08/2008

Langue :

Anglais

Format :

.doc

Nombre de pages :

16 pages

Niveau :

expert

Consulté :

2 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

China
1. China... More than a country, a continent
2. China... A multicultural nation
3. China...Ten years after Ding Xiaoping's death
4. The Chinese woman... very modern and independent
Caroll
1. Positionning of the French brands in China
2. Caroll
3. The main players of the Caroll's challenge

Résumé :

China is one of the biggest countries in terms of territory (9.6 million km²), in terms of boundaries (22,000 km), and in terms of population (1.3 billion inhabitants). Moreover, the economic growth of this country is now close to 10%.
Every business eye on earth is focusing on the emerging chinese market and tries to sort out what strategy to adopt in order to gain some market shares. The "ready to wear" business is in good position as chinese woman, as any other woman in the world, is interested in her appearance.
Than the issue concerns the purshasing power. Indeed, China is the birthplace of poverty. However, following the increasing economic growth, social groups are better defined and a rich population appears. Is China a good potential market target to set up a French company?

The executive summary accounts for the conclusion and the answer to this question. Then the first chapter presents China, its culture and life style of its population. In a second chapter, an analysis of the caroll, the market and its main players is drawn out.