Cas British Airways

Étude de cas Entreprises & gestion Stratégie

Date de publication :

19/05/2008

Langue :

Anglais

Format :

.pdf

Nombre de pages :

29 pages

Niveau :

expert

Consulté :

5 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Analysing BA
1. Mission & vision of BA
2. External factors
3. Internal factors
4. SWOT analysis
5. PORTER'S five forces analysis
BA's strategy
1. Context
2. Strategic choices
3. Strategic implementation
Future scenarios of business environment
1. Glory future
2. Environmental problems
3. Economical and political problems
4. Economical, political and environmental problems
5. The most likely evolution
Strategy recommendations
1. High quality
2. Green technology investment
3. Fuel price
4. Security
5. Debts

Résumé :

In today's world, characterised by millions of people that have the necessity but also the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously holds a role of primary importance, being one of the world 's biggest industries and producing a revenue of $ 375 billion. o The services offered by this kind of industry have encouraged the exports, the investments in other countries, the tourism, and have allowed standardization among the countries accelerating the globalization process. 2. The development of the air sector o In a moment in which the firms became multinational with a presence of subsidiaries in other nations, the demand for business travel increased and the air sector flourished in an exponential way. Some years later, the rise in comfort encouraged the development of the holidays' travels everywhere. As an evidence of this tendency, in 2005, "over half a billion passengers were carried on international scheduled services (with a growth at an annual average rate than 6 %)" 1. Moreover, those data increase up to 2 billion passengers if we consider also the domestic air travel. o "A further stimulus to air travel has been the gradual process of privatisation and deregulation of the airline industry, ending the monopolies and protection traditionally enjoyed by state-owned flag carriers."² o As a consequence of this fact, a lot of European carriers established alliances or even only agreements in order to have a widespread presence.