Le cas Ryanair
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publié le 01/09/2008
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Résumé
ryanair has been founded in 1985 by the family Ryan (with a share capital of only £1 and 25 employees) in Ireland.
The company is essentially dedicated to medium haul flights for the European continent (26 European countries are served by ryanair) and the nearest areas like the Maghreb.
This company followed the low-cost trend which began in the United States with the first airline company adopting a low-cost policy (Southwest).
ryanair progressively acquired a great reputation across Europe thanks to the low fares of its flights and became one of the biggest airline companies in the world.
It is even the first carrier in Europe in number of passengers per year (more than 40 million in 2007).
The company is essentially dedicated to medium haul flights for the European continent (26 European countries are served by ryanair) and the nearest areas like the Maghreb.
This company followed the low-cost trend which began in the United States with the first airline company adopting a low-cost policy (Southwest).
ryanair progressively acquired a great reputation across Europe thanks to the low fares of its flights and became one of the biggest airline companies in the world.
It is even the first carrier in Europe in number of passengers per year (more than 40 million in 2007).
Sommaire
- Business model
- Mission statement
- Business concept
- The importance of E-Business in the business model
- E-Business and the Ryanair's growth
- Different aspects of E-Business
- Impact on the Ryanair's growth
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