Pour un centre de soins aux personnes âgées moins restrictif : analyse de la faisabilité

Étude de cas Marketing & marques Marketing des services

Date de publication :

04/04/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

6 pages

Niveau :

avancé

Consulté :

1 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Project concept
1. The idea
2. How am I connected to this idea ?
3. Why is it a viable business venture ?
4. Target market and customers
Research proposal
1. Objectives / outcomes
2. What will be done under this work programm
Different objectives
1. What my research objectives are ?
2. How will I find out the information ?

Résumé :

The ageing of the French population, and the strong increase of very old people "large seniors" should open real prospects for the business. In France, more than one million of peoples are older than 85 years old and it's should be twice in 2020. My entrepreneurial project is to create an old people home business and develop my own company in different parts of France . I found out the idea when I understood that in this country which is France; to go in this kind of medical center, you need to wait at least one year before to be accepted as resident. There is a true expectation for families who can't take care of their parents or grand parents. Moreover, people are ready to pay a lot for this service. And french health care system could not provide enough services in the next few years due to a big bankrupt of the system. Basically, the project will not be about create classic old peoples homes which ever exist but a new concept of medical center. In fact old people home are well known to be a really boring place and the last accommodation before death.

That's why, I would like to develop a new concept of center with much more activities and special services which are not provided by others. The new concept would be to let lot of free time to the residents who could share accommodations and live their own life until they lost their independency !

Moreover; technology could transform the care of the old people. Most of them become dependent on some form of care. For many, this becomes a major focus of their lives. Technology could transform their experience of care. For instance, new technology will make care more practical with ; Telecare devices, telehealth, activation technologies, assisted cognition, robotics. Video conferencing would allow carers (by agreement) to pop virtually in and out of an older person's sitting room, without leaving the agency. Old people could keep their independence (own way of life) but stay under monitoring !