Coach and Polo Ralph Lauren

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55 slides .ppt

document in english

marketing

case study

date published 28/09/2006

review : not yet assessed

level : Expert

requested 3 times

Author's resume

Selection criteria

Summary

International distribution focus : Coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. Polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet penetration : Coach: more selections of product and locations. Polo: limited assortments and locations. Brand strategy : Coach: Single brand. Polo: Multi brands. More vertical extension than Coach. Brand positioning : Coach: Modern, fashionable. More accessible and affordable. Polo: Classic, elegant. At higher end segments. Design philosophy : Coach: Use young, well-known designers for seasonal collections. Polo: Focus on in-house designers.

An American story.
The Coach Brand.
1. Business philosophy.
2. Distribution business model.
3. Excellence formula.
4. Swot.
5. Competitions.
6. The ´win-win´ combination.
7. Will the excellence continue ?.
8. Geographical swot.
Polo Ralph Lauren Brand.
1. Major milestones of Polo Group development.
2. Brand extension.
3. Distribution strategy.
4. Distribution business model.
5. Retail strategy.
6. Retail financial figures.
Comparison of Distribution Coach and Ralph Lauren- Difference.
1. Comparison of business strategy.
2. Opportunities and challenges.
3. Swot- distribution and strategies.
4. Retail segment.