Au coeur du marché de la soie à Lyon : les enjeux et les défis des potentiels clients internationaux

Étude de cas Économie & marchés Marchés étrangers

Date de publication :

17/04/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

29 pages

Niveau :

grand public

Consulté :

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Validé par :

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Sommaire :

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Presentation: Lyon and the silk, a difficult love story ?
1. The silk : what is it ?
2. The 5 steps to obtain a plurality on hangings
3. The Silk road
4. Lyon and the silk through the ages
French, Lyon and international silk markets nowadays : which assets count for their future ?
1. The market study made by Plimsoll about the French one
2. Teachings about the current French market situation and consequences for the Lyon's one
3. European prospects : the European Union and its responsibilities for the preservation of a tradition and a unique know-how
4. International trends : a necessary target strategy ?
Being international : how ?
1. Prelle factory : luxury strategy ?
2. Sport Soie firm : the Lyon's silk squares in India ?

Résumé :

Our initiative was built so as to make understandable and clear the historic interweavings between our city of lyon and the international market of the silk. The story of the silk begins according to the Chinese tradition in XVIIth century BC and continues with three millenniums of exclusivity in the course of which China trades this precious tissue without ever passing on the secret.
The art to make the silk was then gradually passed on in the other civilizations thanks to spies of any kinds (monks, princesses) to the looters and to the traders. In Europe, the silk was for a long time a monopoly of Roman Empire of east.
Arrived in Western Europe at the end of the Middle Ages, the silk production reaches at the stage of the industrialization from XIXth century but knows a grave decline connected to the competition of modern fibers (like the nylon), to the evolution of the clothing customs in Europe, to the development of certain Asian countries and to the epidemics which touch it in France in this period.
It thus finally became again an essentially Asian production.

Currently the biggest center of production stays Asia collecting China, India and Japan, representing about 80 % of this one against 18 % for South Korea, the USSR, Brazil, Thailand and North Korea. Italy, France and Spain represent only 2 %.
It is necessary to know that with a cocoon about 1 gram we can produce between 1,8 and 3,5 metres or between 2500 and 3000 threads.