La compagnie aérienne Southwest Airlines : évolution de la culture organisationnelle
Date de publication :
03/02/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
8 pages
Sommaire :
Sommaire
- The action of top management
- The process of socialization
- The process of selection
Résumé :
southwest airlines is in the top ranking US Corporations in terms of profits and reputation. This airline has always applyed strong strategies in order to be at the top in term of profits, innovation and image. That is the culture of this company, which matured over the last quarter-century, which enabled the company to support its mission to both customers and employees.
This essay will be divided into three stages which caracterizes each organizational culture. First we will deal with the action of top management. Secondly, we will develop the process of socialization and thirdly the process of selection.
In each of these parts, we will demonstrate the link between the stage of organizational culture, the forms or ways through which this culture is transmitted (i.e specific language, rituals, symbols, or stories specific to the company); and eventually, how both can match the mission statement of the company (which is to provide a stable work environment to employees, ecourage creativity and innovation, and ensure a high customer service).
This essay will be divided into three stages which caracterizes each organizational culture. First we will deal with the action of top management. Secondly, we will develop the process of socialization and thirdly the process of selection.
In each of these parts, we will demonstrate the link between the stage of organizational culture, the forms or ways through which this culture is transmitted (i.e specific language, rituals, symbols, or stories specific to the company); and eventually, how both can match the mission statement of the company (which is to provide a stable work environment to employees, ecourage creativity and innovation, and ensure a high customer service).
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