Comparaison des cas Coca-Cola Company et Pepsico Inc.

Analyse financière Comptabilité & finances Audit

Date de publication :

22/01/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

10 pages

Niveau :

expert

Consulté :

5 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Coca Cola Company
Pepsico incorporation
Comparative strategic analysis
1. Strengths & weaknesses
2. Position of these two companies

Résumé :

In that report, we will analyze two major American companies principally acting on the beverage market. These two companies are coca cola company and pepsico incorporation. Even if sodas are now considerate as non healthy products, people keep on consuming them. As coca cola's activity shows, more than 35% of their revenues arise from the United States market.
Situation of pepsico is quite different because even if coca cola is the leader on the beverage market, pepsico decided to diversify its activity to food and especially snacks market. So even if these two companies are quite similar this difference makes the analysis quite skewed.
In this file we will analyze these two companies acting on the beverage and snacks markets. In order to cover this analysis, we will describe each company, their market their establishments and their background. Then we will try to evaluate their performances and analyze the evolution on the past five years. As a conclusion of this analysis on the two companies' results, we will try to give recommendation to improve these results for each company.
Regarding these performances, we will positioned these companies on their market; analyzing their strengths and weaknesses.
To conclude, we will give recommendations to potential investors and potential financial establishments to allow a bank loan.