Could the tide be changing? Travel agency management
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document in English
management
presentation
published 18/08/2008
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Summary
Travel agencies play an important role within the UK travel and tourism industry. They are the retail arm of the industry selling holiday products and travel services to the public. Yet travel industry analysts have been predicting the death of the high street travel agent due to the ever changing nature of distribution channels. The Association of British Travel Agents figures do suggest that 1,400 agencies have closed in the past decade. But could the tide be changing? Tourism is one of the largest employers and major industry in the expanding market of overseas travel and its annual level is predicted to grow to an estimated 1.6 billion by 2020 (Swarbrook, J. and Horner, S. 2006). However the recent proliferation of the e-commerce business model has challenged traditional adage that “location, location, location” is critical to commercial success (Chaffey, D. 2006); effectively undermining the traditional travel agency distribution model, forcing travel agencies to re-develop and reformulate competitive strategies to sustain growth (Zhou, Z. 2003).
Table of Contents
- Introduction.
- Traditional travel agency business model and immediate impact of e-commerce boom.
- Long term impact of e-commerce boom and future outlook.
- Conclusion.
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