Danette, produit de Danone, s'empare du marché néerlandais

danone is today the only food group which focuses on health. Its venture began in 1966 with BSN, a French glass-making company that is specialized in packaging and flat glass. Because of a foreseeable decline of glass, BSN's CEO Antoine Riboud decided in the early 1970s to concentrate the business on the content of the glass containers. After a meeting with the CEO of Gervais danone, Daniel Carasso, in 1972, he hired Kronenbourg and Evian who wanted danone to be a worldwide consumed brand. For that reason BSN and Gervais danone merged in 1973 under the name BSN. A reorganization of the BSN's manufacturing plant was necessary. Also in the 1980s BSN did a lot of acquisitions in the European food industry. Thus it became an international business by the early 1990s. Since 1994 it is called danone. Two years later the company was taken over by his son Franck Riboud. He decided a change of the strategy of the Group's business towards a high growth potential and a strong health positioning. Therefore he arranged about 50 acquisitions and many sales of businesses within 10 years. The focus on health was culminated in the 2007 by the takeover of the Dutch company Royal Numico. Today the Group is structured into four business lines: Fresh Dairy Products, Waters, Baby Nutrition, and Medical Nutrition. danone is the first and only food company with a clear health-through-food positioning, which has a high growth potential.