Danone en Inde
Date de publication :
03/12/2007
Langue :
Anglais
Format :
.doc
Nombre de pages :
5 pages
Sommaire :
Sommaire
- History of Danone India
- The macro environmental environment
- External analysis: PEST analysis
- Political analysis (see map p.7)
- Economical analysis
- Social analysis
- Geography
- Population ( see map p.7)
- Religion
- Technological analysis
- Transportation (see map p.8)
- Energy
- Danone India Pvt Limited
- Market entry
- Production
- Local empowerment
- Distribution
- Promotion
Résumé :
danone India is today a huge part in the work of internationalization of the French group danone.
This subsidiary was established in two steps. danone first established in 1989 a merger with an Indian group called Britannia, they were just participative. Then in 1993, they took the control of Britannia so it became a danone subsidiary.
At this time, it was said that this buying had required an investment of RS 150 cores.
danone becomes after this merger the number one in biscuit and water on the Indian market thanks to three principal brands: Aqua, Britannia and Tiger. The fact that these three brands were already well known and appreciate by the Indian consumers permit to danone to win market parts very quickly.
This subsidiary was established in two steps. danone first established in 1989 a merger with an Indian group called Britannia, they were just participative. Then in 1993, they took the control of Britannia so it became a danone subsidiary.
At this time, it was said that this buying had required an investment of RS 150 cores.
danone becomes after this merger the number one in biscuit and water on the Indian market thanks to three principal brands: Aqua, Britannia and Tiger. The fact that these three brands were already well known and appreciate by the Indian consumers permit to danone to win market parts very quickly.
Voir docs similaires : Marketing international
2
Comment Danone peut-il devenir leader mondial sur ses trois coeurs de métiers ?
Étude de cas | 22/06/2009 | fr | .doc | 13 pages
3
Danone: étude de la cohérence entre structure, gouvernement d'entreprise et stratégie de croissance
Étude de cas | 29/08/2006 | fr | .doc | 30 pages
Dernières nouveautés dans la catégorie : Marketing international
1
La stratégie de Starbucks Coffee Company, une réussite ?
Étude de cas | 26/10/2009 | fr | .doc | 9 pages
2
Introduction sur le marché irlandais du "Gourmet Givré", marque de plats cuisinés surgelés
Étude de cas | 24/10/2009 | fr | .doc | 10 pages
Les plus consultés sur 30 jours en : Marketing international
2
Le contexte international ou global et les 4 P du marketing-mix
Fiche | 18/02/2009 | fr | .doc | 1 page
3
Marketing multinational : stratégie marketing pour le lancement international de l'iPhone par Apple
Étude de cas | 27/05/2009 | fr | .doc | 31 pages
5
Le marché des cosmétiques et huiles essentielles en Europe du Nord
Étude de marché | 25/10/2006 | fr | .doc | 15 pages
Les garanties d’oboulo.com :
Comment ca marche ?
Garantie qualité
Satisfait ou remboursé
Paiement sécurisé
Qui sommes nous ?
