Direct Marketing and McDonald's use of Direct-Mailing
$8.95
9 word format
document in english
marketing
case study
date published 21/01/2006
review : not yet assessed
level : Expert
requested 48 times
SummaryDirect mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail. Prospective and existing clients can benefit from receiving the direct mail advertisement. Prospective clients can benefit from awareness of a product or sales promotion that they may not have known existed.
Table of Contents
- Direct Mail
- Effects of Technological Advances
- Legal Precedence
- Economic Impact
- Typical Users of Direct Mail
- Direct Mail as part of Integrated Marketing Communications (IMC)
- Close the sale
- Complete Information
- Pros and Cons of Direct-Mailing
- The pros
- The cons
- How it is measured
- Coupons
- Mail-in Forms
- How it is purchased
- Production and Handling
- McDonald's use of Direct-Mailing
- Objectives
- Increase Demand
- Increase Product Consumption
- Increase Frequency of Visits
- Target audience
- The Integrated Marketing Campaign
Most downloaded documents over 30 days in marketing Latest in the category marketing
knowledge network