E-business: le cas d'Interflora
Date de publication :
14/12/2007
Langue :
Anglais
Format :
.doc
Nombre de pages :
11 pages
Sommaire :
Sommaire
- Company presentation
- Interflora company
- Interflora on the French market
- How the company works
- Importance of e-businness for Interflora
- The potential of Internet
- Results of this web implementation
- E-Business Supplies a competitive advantage to the firm
- Mass customization
- Key points on the successful e business of Interflora
- Description of the e-business implementation
- Product and customization
- E-Pricing
- E-Distribution
- E-Promotion measurement
Résumé :
Our study will focus on the French market. But of course, the interflora French website will have interface with all others interflora websites through the world, so as to insure global deliveries.
interflora is the largest flower delivery company. Its implementation is realized throughout the world, in many countries.
It consists of a development of network to connect flower shops to make deliveries, to the consumers of the brand.
This network is composed of approximately 60,000 florists' worldwide delivering flowers to 140 countries (from China to Russia, the USA to Europe).
All the interflora stores and brands are following the same way of doing business, to compete worldwide.
interflora is the largest flower delivery company. Its implementation is realized throughout the world, in many countries.
It consists of a development of network to connect flower shops to make deliveries, to the consumers of the brand.
This network is composed of approximately 60,000 florists' worldwide delivering flowers to 140 countries (from China to Russia, the USA to Europe).
All the interflora stores and brands are following the same way of doing business, to compete worldwide.
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