E-commerce : l'exemple d'Eventeam, agence de marketing sportif

It is essential to understand the concept of e-business models and the strategic process that encapsulates the global strategy to be able to set up or use new efficient e-business tools. Indeed, for the process to be as useful as possible, we have to determine how the value maximising nature of today's customer fits within an e-business environment and how search engines have a role in the e-business strategic process. In order to apply what we have learnt in that seminar, we are going to reach a research paper highlighting the way in which our topic choices might deliver a competitive advantage in an E-business context for the agency eventeam, sporting agency.
eventeam, created in 2000 by Igor Juzon is one of the best references of sporting marketing in France but still has to develop its client's portfolio.
eventeam is the inescapable actor of the management and the organization of customized public relations, during the biggest international sports meetings. Strong of its know-how and the quality of its services, eventeam stood out as a reference on the market of sporting marketing, the audit in sponsoring and communication by the sport and the media.