E-Commerce report : Aigle's e marketing plan

Étude de cas Économie & marchés E-commerce

Date de publication :

04/03/2004

Langue :

Français

Format :

.doc

Nombre de pages :

32 pages

Niveau :

expert

Consulté :

25 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

The company
1. Historic
2. Aigle today
3. Aigle's values
SWOT analysis
1. External analysis
2. Internal analysis
3. SWOT
Recommendations
1. A world-wide clothes procurement website
2. Regional website diversification
3. New website description

Résumé :

aigle was created in 1983 by Hutchinson, originally boots manufacturers for farmers and land workers.
Since the late nineteenth century, aigle started manufacturing all types of boots and shoes following the evolution of fabrics technologies. Throughout the last decades, aigle has been expending its activities to outdoor clothing.
In the meantime, the company went nation-wide and also international with the opening of stores in Germany, England and Japan.
In a more and more on-line market, just like any other major companies, aigle has its own website; a showcase only presenting its products and the company. In this context, should aigle website evolve to a commercial one ? To push it further, would it be more profitable to stop its off-line activities to focus on the e-market.
To answer this problematic, we will first have a look to the company. Secondly, we will do the SWOT analysis in order to have a general view of the company, and to underline all the advantages and disadvantages of aigle. Finally, in the third part, we will answer the problem by giving some recommendations and imagining what could be the future aigle's webwite