L’entrée du Falke Group sur le marché de l’Arabie Saoudite

Facing an increasingly difficult economic environment in Europe, the falke group as a traditional German family business, needs to enlarge its perspectives in future and think about entering further markets. Due to its organisational structure and its size the company has always operated in relatively known terrain, but is about to look out for new challenges.
As the Arabian world offers enormous potential as far as population growth, market size and wealth is concerned, a specialist research team has investigated the business environment, the society as well as the culture of Saudi Arabia, in particular, to develop an appropriate market entry strategy in order to use the promising opportunities for investment the country provides.
The following analysis will point out why we suggest to do business in the Kingdom explaining the market's attractiveness as well as clarifying the reasons for establishing a joint venture including a Saudi partner. This step would mean a certain degree of decentralisation that has not been typical for the company's organisation by now. In the following we will explain risks and chances going along with this project and prove our proposal to be an interesting and attractive possibility for entering this new market with a low level of competition and great potential for expansion