L'entreprise Caroll sur le marché chinois
Date de publication :
13/10/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
7 pages
Sommaire :
Sommaire
- Presentation of the company Caroll
- Presentation of the Chinese market
- Marketing plan
Résumé :
Nowadays, companies try to become more competitive thanks to globalization. The fact is that a company cannot open subsidiaries only in its country.
So, these companies have to open subsidiaries in other countries, but it necessitates some previous studies to know if it would be simple or hard to implement on one or another country. The cultural, demographic, geographic or economical differences can often be reason for a failure in the implementation of a company on a market.
Here, the French company caroll wants to enter the Chinese market. This "middle market" is a very difficult one, because of the country's cultural differences. In 1994, caroll defined a new position on the market, creating the special brand "caroll Paris". The main target of the company is a feminine clientele, aware and exacting.
In couple of years, caroll International turned out well a complete change of image and developed hardy its market shares. In 1997, it began its development in other countries in Europe and all over the world. It has today 310 stores worldwide, in Spain, Portugal, Switzerland, Lebanon or Japan.
So, these companies have to open subsidiaries in other countries, but it necessitates some previous studies to know if it would be simple or hard to implement on one or another country. The cultural, demographic, geographic or economical differences can often be reason for a failure in the implementation of a company on a market.
Here, the French company caroll wants to enter the Chinese market. This "middle market" is a very difficult one, because of the country's cultural differences. In 1994, caroll defined a new position on the market, creating the special brand "caroll Paris". The main target of the company is a feminine clientele, aware and exacting.
In couple of years, caroll International turned out well a complete change of image and developed hardy its market shares. In 1997, it began its development in other countries in Europe and all over the world. It has today 310 stores worldwide, in Spain, Portugal, Switzerland, Lebanon or Japan.
Dernières nouveautés dans la catégorie : Marketing international
1
La stratégie de Starbucks Coffee Company, une réussite ?
Étude de cas | 26/10/2009 | fr | .doc | 9 pages
2
Introduction sur le marché irlandais du "Gourmet Givré", marque de plats cuisinés surgelés
Étude de cas | 24/10/2009 | fr | .doc | 10 pages
Les plus consultés sur 30 jours en : Marketing international
1
Négociation interculturelle (Brésil, Suède et Indonésie)
Étude de cas | 13/07/2008 | fr | .doc | 18 pages
4
L'entreprise face aux différences culturelles : l'exemple de Disneyland Resort Paris
Étude de cas | 10/01/2007 | fr | .doc | 97 pages
Du même auteur : Marketing international
Les garanties d’oboulo.com :
Comment ca marche ?
Garantie qualité
Satisfait ou remboursé
Paiement sécurisé
Qui sommes nous ?
