L'entreprise et la marque Dove

dove is one of the Unilever market leader brands. Unilever has been operating in UK for more than a century. With annual UK sales of nearly £2.5 billion, the company is one of the world's leading suppliers of fast moving consumer goods across foods, home and personal product categories.

In 2004, the company spent $1250 million (= £ 715.7 million) on research and development, 2.6% of the company's turnover, which confirms their leadership on the market. This research and development was focused on their priority segments: D and E markets, personal care and vitality.

dove, originally a moisturizing soap, had strong brand permission from consumers and much more economic lever-age for Unilever. The company has expanded dove's brand from 13 countries to 75 over the past decade, with global sales more than $800 million (= £ 458 million).