Les entreprises de télécommunication leader en Europe : trop étendues et menacées

Exposé Entreprises & gestion Stratégie

Date de publication :

11/06/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

9 pages

Niveau :

avancé

Consulté :

6 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Given the lower levels of market growth coupled with the grip of existing telcos on their national markets, what are the advantages and problems with adopting the classic prescriptive strategy process to develop strategies in this market?
1. What is a classic prescriptive strategy process?
2. Frameworks in relation with the prescriptive strategy process
3. Five forces model
4. Value chain analysis of the european telecom market
5. Advantages of using the prescriptive strategy process
6. Problems of using the prescriptive strategy process
Some strategists argue that it is useless to predict what will happen, given that technology is uncertain. What would be the consequences if any, of following their advice in the European telecommunications market and not make any predictions? What implications does your answer have for a prescriptive strategy process that is built on the need to make predictions?
Can smaller companies attempting to find opportunities in this market also employ the prescriptive process? Or would they be better to use a process that is more radical and innovative to structure their approach? If so, do you have any suggestions on the process that might be employed?
1. Using swot to analyse smaller companies in the european telecommunications market
2. Decision
3. Suggestions on the new process
4. Strategic group in Telecommunication field
5. Suggested strategies
6. Suitability, feasibility and flexibility matrix applied to alternative strategies

Résumé :

According to Campbell in 2002, the classic prescriptive process can be defined as a "strategy that is planned in advance and which follows a rational process through each stage from analysis through to implementation".
Widely recognised as the most principal theories for strategy development, the prescriptive process must be examined within the context of an increasingly dynamic, highly competitive and global business environment as the telecom industry. However, powerful external forces are driving organisations to reduce costs, enhance processes and identify new opportunities for growth.

Many telecom companies are compelled to make dramatic improvements not only to compete and prosper but also merely to survive. This brings to the fore the importance of determining how effectively the prescriptive process can meet the needs of today's businesses when formulating strategy. Consequently, to develop their strategies, companies have to set up long-term goals and objectives that will add value to their business and cope with the uncertainty of modern environment.